- With less than 100 days until Christmas Day, toy experts at Argos have released their highly anticipated annual festive toy predictions
- Cinematic magic moves from the big screen to the playroom, with the Wicked Emerald City LEGO set to be a hit ahead of the much-anticipated film release in November
- Nostalgic toys will play a huge role in gifting this year, as Polly Pocket and Beyblades make a return
17th September 2024: With less than 100-days until Christmas, leading UK retailer Argos has released its annual list of toys predicted to dominate Christmas wish lists this year.
After months of analysis, the list has been carefully curated by Argos’s team of toy experts and contains a mix of 20 nostalgic, interactive and character-themed toys, encouraging kids to get creative and immerse themselves in the world of play.
From Beyblades to Furby and Polly Pocket, the Top Toys List sees the return of popular, iconic favourites which are sure to evoke warm memories for parents, whilst also captivating a new generation of children. This year alone, searches for Furby on Argos are up by 237%, revealing that iconic 90’s toys are making a comeback. Meanwhile, Drop Trivia has also made the list, turning the iconic Trivial Pursuit into a fast paced, game show-like experience for all the family to enjoy.
Commenting on the curation of this year’s list, Nina Findley, Director of Toy Buying at Argos says: “There’s a real mix of influences this Christmas, with simple, classic toys continuing to resonate and nostalgic favourites making a comeback. Mindfulness products for kids have stepped up hugely this year and we are seeing the continued influence of TV shows and movies really growing. It’s an exciting year.”
Much beloved TV characters have also made this year’s list, with megastar Bluey and family-favourite Stitch moving from the screen and into real-life play. Ahead of the upcoming release of the musical fantasy film, Argos also predicts that the LEGO Wicked Emerald City will be top of wish lists this Christmas, alongside LEGO’s Dancing Groot – allowing kids (and adults) to build their favourite fantasy worlds from the comfort of their own home. Latest data reveals that LEGO is one of the most searched for items onArgos this year, whilst last November and December saw searches for the brand double ahead of Christmas1.
Nina continues: “Kids love to recreate their favourite scenes and adventures from TV and film and toys based on popular characters and stories allow them to do just that. We have a huge range, from old favourites to modern-day icons. This year, we predict a mix of toys will top wish lists and building toys like LEGO allow children to create their own versions of the fictional people and places they love.”
Argos’s toy experts also predict numerous independent play toys will prove popular this year, including the Goo Jitzu Hero Creator which allows children to conduct their own scientific experiments, alongside the Story Dream Machine with Fairy Tale Collection that amplifies the magic of reading and provides a practical alternative to screentime. For animal lovers, interactive pet toys are also predicted to rise in popularity Christmas, with Daisy the Yoga Goat and the Teksta Purro Cat both trending picks this year, according to Argos experts.
Nina adds: “Toys that encourage kids to learn and exercise their creativity are coming into their own, and innovations in toy making such as colour changing technology with this year’s Hot Wheels City Ultra Car Wash allow passions and play to come together. Interactive pet toys make great additions to children’s play too, as they encourage a sense of responsibility through play without parents having to commit to the real deal.”
Nina concludes: “At Argos, we sell a toy every two seconds – so you could say we’re the ultimate toy experts! Since we opened our doors in 1973, toys have always been at the heart of Argos. Every year, we handpick our Top Toys list by keeping a close eye on the latest trends in kids’ playtime and with over 52 million toys sold over the years, our dedication to play is something we’re extremely proud of.
“This year’s list of most covetable toys for the festive season sees the coolest toys from world-famous brands that we know both kids and adults will love. From Furby to Bluey and LEGO, we hope to inspire gift-givers everywhere and play our part in helping families create special memories this Christmas and beyond!”
For the full Top Toys list from Argos, please see below. The toys are available to buy online at Argos.co.uk, and in selected Argos and Sainsbury’s stores.
Argos’ Top Toys List for Christmas 2024
Nostalgic Toys
- DROP TRIVIA (Launching in October) £25
- BEYBLADE XTREME BATTLE SET £45
- FURBY GALAXY £75
- MINI BARBIELAND FASHIONISTA PACK £20
- POLLY POCKET DOLPHIN AQUARIUM COMPACT £16
Beloved TV and Film Characters
- DISNEY LARGE STITCH PLUSH £30
- BLUEY HOUSE MEGA BUNDLE £50 (currently on sale for £35)*
- TMNT MUTATION STATION VAN £40
- BITZEE DISNEY £40
- HOT WHEELS CITY ULTRA CAR WASH £60 (currently on sale for £45)*
- LEGO DANCING GROOT £40
- LEGO WICKED EMERALD CITY (Launching 1st October) £89.99
Animals
- TEKSTA PURRO £50
- DAISY THE YOGA GOAT £50
- JURASSIC WORLD ATTACK TYRANNOSAURUS REX £55 (currently on sale for £41)*
- FISHER PRICE STACK AND SORT ANIMALS £17
Interactive Toys
- GOO JIT ZU HERO CREATOR PACK THRASH £20
- STORY DREAM MACHINE W/ FAIRY TALE COLLECTION £50
- CHAD VALLEY WOODEN GARDENING SHAPE SORTER (Launching 11th October) £15
- BUILD A SLICE PIZZA CART £55 (currently on sale for £40)*
Notes to Editors
For further information, please contact argos@redlionpr.com
Product imagery available to download here.
1Compared to the monthly average of searches across 2023
*T&Cs – Save up to Half Price on Selected Toys and Games. Valid from 11/09/2024 until 01/10/2024. Offers end 1st October. Subject to availability in selected stores and online.
About Argos:
Established in 1973, Argos is a leading UK general merchandise retailer offering approximately 40,000 products through its website, apps, stores, and convenient Click & Collect points inside Sainsbury’s supermarkets. Argos is a technology-led retailer, with its website and app receiving more than a billion combined visits annually, and up to 80% of sales originating online. Argos’ market-leading Fast Track delivery service is available across more than 90% of UK postcodes, seven days a week, with home delivery in as little as four hours until 10pm.
Argos is part of Sainsbury’s, a company focused on great value food and convenient shopping, both in-store and online. Sainsbury’s brands include Argos, Habitat, Tu, Nectar, and Sainsbury’s Bank. J Sainsbury
