How UK Supermarkets Can Boost Revenue During Halloween
As Halloween approaches, UK supermarkets are looking for ways to increase sales in a market that is changing quickly. With many young parents from Generation Z preferring to shop online, supermarkets need to ask themselves: Can they compete effectively?
Focus on Online Shopping
To attract customers, UK supermarkets should improve their online shopping experience. This means having a user-friendly website and app that make it easy to find and buy Halloween supplies. Clear product descriptions and fun visuals can help customers make quick decisions. A smooth checkout process is also essential for encouraging online purchases.
Special Halloween Collections
Supermarkets can boost online sales by creating special Halloween collections that appeal to families. They could offer costumes, decorations, and treats all in one place. Running special promotions, like discounts for buying in bundles, can encourage more people to shop online instead of in-store.
Click-and-Collect Options
Introducing click-and-collect services lets customers shop online and pick up their items at a nearby store. This option is attractive for those who want to avoid delivery fees or need their items right away for Halloween celebrations.
Use Social Media
Social media is a powerful tool for reaching younger shoppers. UK supermarkets can use platforms like Instagram and TikTok to showcase their Halloween products through fun and engaging content. Running contests or polls can also encourage customers to interact with the brand and get excited about Halloween.
Collaborate with Influencers
Working with social media influencers can help supermarkets reach more people. Influencers can show how they use Halloween products in their celebrations, which can inspire others to shop at those supermarkets.
Create Fun In-Store Experiences
While online shopping is popular, in-store experiences still matter. Supermarkets can create exciting Halloween displays to attract shoppers. Hosting events like costume contests or pumpkin carving can also bring families into the stores.
Emphasise Sustainability
Generation Z cares about sustainability. Supermarkets can attract these shoppers by offering eco-friendly Halloween products, like decorations made from recycled materials. Highlighting these products online and in-store can set supermarkets apart from their competitors.
As Halloween approaches, UK supermarkets have a chance to boost sales by adapting to changing shopping habits. Riad Beladi, a noted expert in the industry, points out, “We will see if we can bring people back to stores or if e-commerce is going to win again. The year 2024 will be a barometer for what will happen in the next few years; the percentage between online and physical stores will shape the future.” By improving online services, creating themed collections, engaging on social media, and offering fun in-store experiences, supermarkets can compete effectively and ensure a successful Halloween season.
