Walmart is embracing Adaptive Retail, a cutting-edge approach that leverages advanced technologies like AI, augmented reality, and personalization to create seamless, individualized shopping experiences. Adaptive Retail refers to the dynamic integration of digital and physical retail environments, tailored to meet each customer’s preferences and shopping habits. It aims to enhance customer engagement by offering unique, immersive experiences across various platforms, including stores, apps, and websites.
As part of this strategy, Walmart is set to launch personalized homepages for each shopper by the end of 2025. Using its AI-powered Content Decision Platform, the retailer will predict what products and content individual customers want to see based on their behavior and interests, ensuring a tailored shopping experience.
Walmart’s proprietary AI, Wallaby, plays a crucial role in this transformation. Trained on decades of internal data, Wallaby supports customer-facing assistants and personalizes responses within Walmart’s ecosystem. This AI system helps generate product recommendations, anticipate customer needs, and offer personalized interactions across the company’s digital channels.
Through its Adaptive Retail strategy, Walmart aims to seamlessly merge online and in-store shopping, providing an engaging and highly customized experience for every customer, no matter where or how they choose to shop.