As the beauty market shifts online, Tesco is stepping up, offering customers a broader selection of makeup and beauty products through its online platform. This latest expansion adds over 450 products from top brands like Maybelline, L’Oreal Paris, and Essie, providing shoppers the ease of ordering their favorite items from the comfort of home. These options are now available for both Home Delivery and Click+Collect, allowing beauty enthusiasts to add cosmetics to their weekly grocery orders.
This development aligns with rising consumer interest in beauty e-commerce. According to Tesco’s internal data, Maybelline ranks as the most searched brand on Tesco.com. Following the success of Rimmel and Sally Hansen’s debut on the platform last year, which generated notable sales increases, Tesco’s expanded offering is a strategic move to capture this growing demand and streamline the shopping experience for its customers.
Online Sales and Market Growth
The online beauty market is undergoing rapid expansion, with e-commerce sales for cosmetics increasing by 25% from 2022 to 2023, up from an 18% increase the previous year. For Tesco, this jump mirrors the brand’s success in meeting consumer demands for convenience, particularly in beauty products. By integrating Clubcard Prices—offering promotions like 3-for-2 on all cosmetics online and in-store—Tesco adds significant value for loyal shoppers and drives further engagement across multiple categories.
Comparison with Previous Years and Industry Trends
In 2022, Tesco’s online beauty category grew by an estimated 15%, driven by increased product availability and growing customer interest in online beauty shopping. In 2023, sales surged an additional 20% as Tesco diversified its product offerings and rolled out attractive price promotions. This growth trajectory highlights the rising role of online sales in Tesco’s revenue mix, especially in the health and beauty sector. The continued investment in digital channels reflects broader industry trends, with e-commerce now accounting for nearly 30% of all UK beauty product sales—a number expected to rise as consumers continue to prioritize convenience and value.
The above chart demonstrates the rise in Tesco’s online beauty product sales, capturing the significant increase in consumer engagement over the past two years.
Looking Ahead: Tesco’s Beauty Strategy
Marianne Aitken, Tesco’s Category Director for Beauty and Personal Care, noted, “Our goal is to offer customers the best selection and value, making it easier than ever to get the beauty products they love with their weekly shop.” As part of this effort, Tesco’s Marketplace also offers a broad range of beauty items, including makeup and nail care, directly from third-party sellers. This move positions Tesco not just as a grocer but as a one-stop shop for health and beauty, with the convenience of both grocery and cosmetic products available on a single platform.
Tesco’s commitment to broadening its e-commerce beauty selection aligns with consumer demands for value and ease, cementing its place in the UK’s evolving retail landscape. As online beauty sales continue to climb, Tesco’s digital offerings promise to cater to the needs of today’s increasingly online shoppers.
