Generation Z (born 1997–2012) is reshaping the sweets and snacks industry. Health-conscious yet indulgent, this generation drives demand for innovative products that balance taste, health, and sustainability. This report explores regional market values, consumer trends, and the industry’s response, highlighting ISM, the largest sweets and snacks trade show globally.
1. Global Market Overview
Market Values (2024 Estimates)
| Region | Market Value (USD Billion) | CAGR (2022-2028) |
|---|---|---|
| Europe | 145 | 4.5% |
| Asia | 125 | 6.2% |
| Middle East | 30 | 5.8% |
| North America | 110 | 3.9% |
| South America | 25 | 4.2% |
| Africa | 10 | 5.0% |
2. Healthy Choices Drive Growth
- Trends Among Gen Z:
- Natural Ingredients: Low-sugar, high-fibre snacks.
- Plant-Based Alternatives: Vegan chocolates, fruit bars.
- Sustainability: Eco-friendly packaging and fair trade certifications.
- Functional Snacks: Products enriched with protein, vitamins, and probiotics.
3. Regional Insights
Europe
- The largest market, with strong demand for organic and artisanal products.
- Leading countries: Germany, UK, and France.
Asia
- Rapid growth driven by urbanisation and rising disposable incomes.
- Leading markets: China, India, and Japan.
Middle East
- Premium products dominate due to high spending power.
- Preferences include dates, nuts, and traditional sweets with a healthy twist.
North America
- Emphasis on convenience and functional snacking.
- Millennials and Gen Z drive the market towards healthier products.
South America
- Growth in local brands offering unique flavours and health-focused lines.
- Brazil is the top market.
Africa
- An emerging market with growing demand for affordable yet healthy snacks.
- Focus on indigenous ingredients like baobab and moringa.
5. Spotlight on ISM
- Event Overview:
ISM Cologne, held annually in Germany, is the largest sweets and snacks trade show globally. It showcases innovations in confectionery, snacks, and baked goods, attracting exhibitors and buyers worldwide. - Gen Z Focus:
- Sustainability-themed product launches.
- Dedicated health and wellness pavilion.
- Interactive sessions on digital marketing for Gen Z consumers.
