As Black Friday 2024 approaches, the UK retail sector is preparing for one of its biggest shopping events yet, with an anticipated £9 billion-plus in sales. This year, both physical stores and e-commerce platforms are expected to see significant growth, with online shopping continuing to dominate as consumers increasingly opt for the convenience of digital deals.
Forecasts predict a surge in e-commerce spending, as retailers offer attractive discounts across a wide variety of product categories, from electronics to fashion. This shift toward online shopping is further fueled by the growing reliance on AI technologies, making it easier for consumers to navigate deals and personalize their shopping experiences.
Retailers are keen to capitalize on the frenzy, offering compelling promotions and launching innovative campaigns to attract both in-store and online shoppers. As Black Friday’s influence on holiday shopping continues to grow, this £9 billion turnover highlights the importance of adapting to digital trends, ensuring that both brick-and-mortar and online stores remain competitive.
This year’s expected turnover underscores Black Friday’s continuing significance in the UK, setting the stage for a strong holiday season and increased consumer loyalty heading into the New Year