The holidays are always a special time, and this year, Walmart’s Sam’s Club is going beyond delivering value. By leveraging Member’s Mark, the exclusive private brand, they’re transforming how they serve members through co-creation.
With the 50,000-member-strong Member’s Mark Community, Sam’s Club isn’t just listening—they’re actively partnering with members, shaping products from ideas to reviews. This innovative approach is redefining the holiday shopping experience and setting a foundation for the future of retail.
Retail has evolved from merchants deciding what’s best for customers (“We know best”) to incorporating consumer insights (“We buy on your behalf”). Now, Sam’s Club is leading the charge into the next era: “We co-create with you.”
Toys: Member Insights in Action
Members have been vocal about expecting more from the toy aisle during the holidays. They’ve demanded innovative brands and value, pushing back against rising prices without added quality. Hearing this, Sam’s Club closed the gap with Member’s Mark.
This holiday season, Sam’s Club offers an impressive range of national-brand toys alongside new Member’s Mark creations, including the Member’s Mark Kids Pet Carrier Backpack and Farmhouse Dollhouse. These products deliver the quality and value members trust and expect.
Food: Bringing the Holidays to Life with Flavor
Food is central to holiday celebrations, and Sam’s Club has partnered with members to embrace a “flavor for the season.” Thousands of members help select the standout flavor that defines the holiday spirit.
Past successes include hatch green chile, featured in breakfast sausages and entrees, and birthday cake, inspiring hits like popcorn and café sundaes. This year, the chosen flavor is hot chocolate. Signature products like Member’s Mark Hot Chocolate Bombs and Truffles bring cozy warmth to the season, reflecting the nostalgia members cherish.
By co-creating with members, Walmart’s Sam’s Club is not just solving holiday challenges—it’s building a brighter retail future. Explore the member-inspired gift guide and experience how collaboration is redefining the holiday season
