As December frost paints windows and hearths crackle with cheer, the nation reimagines an age-old tradition. Gone are the days when a humble mince pie and a splash of port marked Santa’s midnight sustenance. This year, Tesco unveils a list that speaks to the evolving spirit of Christmas—ten snacks fit for a modern-day Father Christmas on his celestial rounds.
In quiet homes across Britain, 46% still honour the tradition, leaving small offerings to fuel the man who carries dreams in his sleigh. Yet, 34% wonder: does Santa tire of the same sweet treat? Might his jolly heart long for novelty, something bold to brighten his nocturnal feast?
At the top of this year’s list, a doughnut glistens, its sugar-dusted curves promising delight. Next comes the cheeseboard, an array of savoury wonders fit for an epicurean elf. But perhaps the most curious offering is a meal deal, complete with a festive sandwich, crisp sides, and a cool drink—practical, hearty, and uniquely British.
For millennials, the answer is clear. Nearly 40% of this tech-savvy, time-pressed generation deem the meal deal a superior choice for St. Nick. With over 20 million combinations at Tesco, the skies above Britain could hum with the merry crinkle of sandwich wrappers.
“Santa’s bound to enjoy the Tesco Turkey & Trimmings Sandwich,” muses Sarah Bryer, Tesco’s Product Development Manager for Christmas sandwiches. “Layered with tender turkey, sage stuffing, and cranberry sauce, it’s a taste of yuletide comfort. Pair it with Mini Cranberry & Pork Pies and a Diet Coke, and you’ve got magic in every bite.”
A Symphony of Flavours: The Top 10 Modern Santa Snacks
- Doughnut, a circle of joy.
- Cheeseboard, a savoury spread for a sophisticated sleigh ride.
- Meal deal, because even Santa could use a combo break.
- Cereal or protein bar, compact energy for the long haul.
- Crisps and dip, crunchy indulgence with a festive twist.
- Croissant, buttery layers for the early morning sky.
- Scotch egg, hearty and timeless.
- Charcuterie platter, a touch of luxury.
- Yoghurt, smooth and refreshing.
- Fruit salad, a nod to lightness in a season of feasting.
Tesco sought Santa’s opinion directly, but the North Pole remains silent, its halls no doubt bustling with preparations. Still, one can imagine the twinkle in his eye as he encounters a doughnut’s sweet embrace or unwraps the familiar joy of a sandwich crafted with care.
As Christmas Eve draws near, the nation sets the table not just for Santa but for imagination, tradition, and a touch of the unexpected. In these offerings lies more than sustenance—there is love, whimsy, and the enduring magic of giving.
