ISN Magazine

ISN

Cheapest Cities for Big-Brand January 2025 Sales (With Shopping Tips)

1. Madrid, Spain

  • Why It’s a Top Choice: Madrid is a well-known destination for January sales, referred to as “Rebajas.” Discounts can reach up to 70% on big-name brands like Zara, Mango, and El Corte Inglés. The affordability of food, accommodations, and transportation also makes Madrid a budget-friendly shopping destination​International Supermarket News​visitlondon.com.
  • Shopping Highlights: Gran Vía and Calle Serrano are popular for luxury and high-street brands.
  • Shopping Tip: Start early in the season for the best selections or wait until mid-January for deeper discounts.

2. Lisbon, Portugal

  • Why It’s a Top Choice: Lisbon’s “Saldos” (sale season) offers significant price reductions on major brands such as Massimo Dutti, Nike, and Adidas. Portugal is known for its overall affordability, which extends to shopping during sales​International Supermarket News.
  • Shopping Highlights: Avenida da Liberdade for high-end brands and Colombo Shopping Centre for a mix of affordable options.
  • Shopping Tip: Explore smaller local boutiques for unique finds at discounted rates.

3. Milan, Italy

  • Why It’s a Top Choice: Known as a fashion capital, Milan offers deep discounts on luxury brands like Gucci, Prada, and Versace during its winter sales (“Saldi”). Although Milan can be expensive, the significant markdowns make it a great place for affordable luxury​Rove.me.
  • Shopping Highlights: Quadrilatero della Moda and Galleria Vittorio Emanuele II.
  • Shopping Tip: Visit outlet villages near Milan, such as Serravalle Designer Outlet, for even more savings.

4. Berlin, Germany

  • Why It’s a Top Choice: Berlin is a prime destination for outlet shopping and department stores during its January sales. Discounts on major brands such as Hugo Boss, Levi’s, and Tommy Hilfiger are common. Germany’s relatively low cost of living compared to other Western European countries adds to Berlin’s appeal​visitlondon.com.
  • Shopping Highlights: Kurfürstendamm, Mall of Berlin, and Designer Outlet Berlin.
  • Shopping Tip: Combine shopping with sightseeing to make the most of your trip to this vibrant city.

5. Bangkok, Thailand

  • Why It’s a Top Choice: Although not in Europe, Bangkok is a hub for affordable big-brand shopping during January, with malls like MBK Center and Siam Paragon offering discounts on international brands like H&M, Uniqlo, and luxury goods​International Supermarket News.
  • Shopping Highlights: MBK Center for bargains and IconSiam for high-end luxury.
  • Shopping Tip: Negotiate prices in smaller shops, even in major shopping centers, for extra discounts.

General Shopping Tips for January Sales

  1. Timing: Arrive early to secure popular sizes and colours, or shop later for steeper discounts as stores clear inventory.
  2. Pack Light: Leave space in your luggage for purchases or consider shipping items home.
  3. Do Your Research: Check store policies on returns, especially if purchasing items abroad.
  4. Look for Tax Refunds: Many countries offer VAT refunds for tourists. Save your receipts and ask at airports.
  5. Travel Smart: Book off-peak flights and accommodations to maximize savings on your trip.

By targeting these cities and following the tips above, you can enjoy fantastic savings on big-brand items while experiencing the culture and charm of each destination.

Let me know if you’d like to refine or expand this further!