As Christmas approaches, Tesco is stepping up to help customers prepare for festive celebrations by offering significant savings on essential Christmas dinner vegetables.
From now until Christmas Day, the supermarket is investing millions of pounds to provide major discounts on seven key fresh vegetables through its Clubcard Prices in large stores. This initiative aims to ease the strain on household budgets during the holiday season while maintaining Tesco’s commitment to quality.
Importantly, these discounts do not impact the payments Tesco makes to its farmers and growers. In fact, while prices for Clubcard customers remain consistent with last Christmas, Tesco has increased payments to farmers for the seven vegetables, acknowledging rising cost pressures faced by growers.
Ashwin Prasad, Tesco’s Chief Commercial Officer, commented:
“We take pride in our long-standing partnerships with British growers, who ensure fresh, high-quality vegetables for Christmas dinner tables across the UK. By funding these Clubcard Prices, we aim to make Christmas vegetables more accessible for our customers while continuing to support our farmers.
“Our long-term contracts with farmers provide stability and confidence, allowing them to invest and grow their businesses. This year, we’ve increased the payments to our growers for these vegetables while keeping prices affordable for customers.”
Tesco has reaffirmed its commitment to British produce, with all onions, potatoes, carrots, Brussels sprouts, parsnips, and cabbages sourced from the UK this Christmas. Additionally, the supermarket offers 100% British meat for its Finest range of turkeys, beef, lamb, pork, and gammon, as well as for its fresh sausages, pigs in blankets, and stuffing.
Other festive deals for Clubcard holders include half-price offers on Tesco Finest mince pies and better-than-half-price discounts on a selection of beef, pork, and gammon joints, as well as whole salmon sides.
Tesco’s investment underscores its dedication to making the holiday season more affordable while supporting British farmers and ensuring quality remains a priority.
