Sleigh What? Asda Unveils What Customers Are Loving This Christmas
As Christmas Day approaches, Asda has revealed some eye-popping shopping trends as customers prepare for festive celebrations. From massive surges in turkey searches to Christmas gnomes flying off the shelves, the supermarket is seeing a holiday shopping season like no other.
Turkey Takes Center Stage: A 1,730% Spike in Search Interest
Asda.com reported a staggering 1,730% increase in searches for ‘whole turkey’ on December 19th alone, as customers rush to secure their festive feasts ahead of the final weekend of shopping. But it’s not just turkey that’s trending—searches for ‘mince pies’ are up by 45%, ‘Christmas desserts’ by 55%, and ‘cheese fondue’ by 32% in the past week (Dec 12–19, 2024), showing that shoppers are ready to indulge in holiday treats of all kinds.
George.com: The Hub of Christmas Fashion and Festive Fun
Asda’s George.com is also seeing a surge in demand for Christmas-themed fashion. Searches for Christmas jumpers, festive pyjamas, and holiday clothing have dominated the site’s top 5 search terms for weeks. In fact, the Derby store has become a hotspot for Christmas jumpers, with over 10,000 units sold in just the past month.
The Stars of Asda’s 2024 Christmas Ad: Max and His Gnomes
Asda’s 2024 Christmas advert, featuring Max and his merry band of gnomes, has certainly captured the festive spirit. The supermarket is expecting to sell 23,800 of its popular Christmas gnomes—2,000 more than the capacity of Leeds Rhinos’ Headingley stadium. Among the gnome collection, Gnibbles is proving to be the most popular, delighting customers across the UK.
Christmas Shopping Stats: Bigger Than Ever
Asda’s Christmas sales are set to break records, with customers stocking up on everything from festive decorations to holiday treats. Here’s a look at some of the numbers expected this Christmas:
- 29 million metres of Christmas wrapping paper (enough to stretch from London to New York five times over).
- 470,000 Christmas puddings, 353,000 Christmas cakes, and 630,000 Yule logs.
- A predicted 5.9 million mince pies, including 1.2 million sold between December 20th and 24th alone—enough for the entire population of Finland to enjoy one (with 300,000 left over!).
- 3 million bottles of spirits (filling 20 public swimming pools), with over 27,000 bottles of no- and low-alcohol spirits in the days leading up to Christmas.
Pets Get in on the Festivities
It’s not just humans getting into the holiday spirit—10,000 dogs are expected to unwrap festive jumpers this Christmas morning. Meanwhile, Asda’s Elf on the Shelf collection has also been a hit, with 125,000 Naughty Elfs already causing mischief across the UK.
Family Fun: Christmas Pyjamas and Winter Warmers
This year, George.com has sold 1.5 million pairs of Christmas pyjamas, marking the best sales yet. The busiest shopping day for pyjamas is expected to be Monday, December 23rd, as families scramble to get their matching sets ready for Christmas Eve.
In addition to clothing, Asda’s cafes are getting in on the action with their £1 winter warmers deal, and they predict 200,000 meals will be sold throughout the festive season.
Last-Minute Shoppers: There’s Still Time!
As the big day approaches, shoppers can still stock up on last-minute food, drink, gifts, and decorations at Asda stores or online. For George.com, the final chance to shop for next-day delivery in time for Christmas is December 22nd. Whether you’re looking for festive essentials or fun holiday gifts, Asda has you covered!
Asda’s Christmas predictions show just how much customers are embracing the festive spirit, and with only a few days left to go, it’s clear that the supermarket will be at the heart of many holiday celebrations this year.
Merry Christmas from Asda!
