4 Key Trends for Recruiting in Transportation
The increasing unemployment in the transportation industry is becoming a critical challenge for many freight companies. Experts predict that the demand for skilled drivers will reach maximum within the next decade. To avoid collapse, the industry may have to employ 1.2 million workers. Filing that huge workforce gap is only possible if the company’s hiring approach is effective enough to attract skilled and ready-to-evolve staff.
Here we’ll reveal 4 practical strategies for recruitment that work specifically for the transportation industry.
Diversified Tactics
While the demand for truck drivers is high all around the country and still keeps growing, recruiters shall be brave enough to discover new effective techniques to find the right candidates. Using more channels to advertise vacant jobs, companies increase the visibility of their vacancies and reach a wider audience.
Expanding the geography of search is another step towards diversifying recruiting tools. It may give impressive results, attracting top candidates no matter their location. Several touchpoints create more convenient communication between the employer and job applicants. Additionally, this approach strengthens the company’s brand, displaying its values and principles across various platforms like social media, targeted job posting sites, and search engine advertising.
Simple and Smooth Application Procedure
A maximally simplified process of application is an important benefit when it comes to recruitment. Since most truckers spend their days on the way and have access to their smartphones only, they don’t have the opportunity to undergo complex application processes. This is especially true for those drivers who continue their work for another company while searching for a more relevant job.
Considering this, top recruiters use simple forms making them accessible across the internet. Such an approach secures fast capturing of candidates’ data, attracting more skilled and demanded professionals. Easy-apply forms also help to make the candidate experience more satisfying, turning the whole recruitment process into a smoother and faster procedure.
Responding Time
Operating in a very competitive market, recruiters shall ensure quick response if they want to secure skilled candidates. The ideal time for answering a job application is 1-2 hours. Most successful companies do their best to answer each entry immediately so as not to miss an opportunity to hire drivers before their competitors do.
The fast hiring process is another beneficial solution not to lose a prospective employee. With an interest in getting a job as soon as possible, many drivers prefer faster-moving employers. Besides, a faster response is also beneficial for building more positive communication with job seekers. This may attract more attention from candidates as truck drivers often meet their colleagues on the way and share their experiences and impressions.
Transparent Pay Practices
Salary fairness is another advantage to display for potential employees. Offering desirable benefits has become a trend in recruiting drivers for CDL jobs Charlotte, NC, and across the US, as companies try to differentiate themselves from numerous competitors. Viser surveys proved that nearly 80% of candidates preferred those job offers that guaranteed salary transparency.
Most drivers tend to pay more attention to salary details than to other job information when searching for a new position. Such information is also useful for those truckers who seek a job with high earnings while employed by another company. Counting their potential wages helps them choose a more attractive job offer.
As per-mile payment differs from state to state, open salary details may attract talented job seekers from distant areas. Additionally, salary transparency protects a company’s reputation, proving no wage discrimination.
Conclusion
The transportation industry is facing a growing issue caused by a significant lack of skilled employees. While many businesses’ main survival task is attracting and retaining staff, it’s crucial to create a recruitment system based on today’s trends and ready to perform effectively.
