In an effort to regain ground in the increasingly competitive grocery landscape, Asda has enacted sweeping price cuts on 1,500 essential items, including staple goods like cheese and shampoo. With reductions of up to 45%, the retailer aims to reassert itself against rivals such as Tesco, Sainsbury’s, and Morrisons by establishing a price gap of up to 10%. This aggressive strategy is designed to lure back shoppers and strengthen Asda’s market position.
