Interview: Riad Beladi with Mark McBride, Microsoft’s Retail International Marketing Manager
Microsoft Cloud: Transforming Retail with AI and Data-Driven Insights
Riad Beladi (RB): Microsoft has been a leader in retail technology, and cloud computing is now at the heart of retail transformation. Can you explain how Microsoft Cloud is shaping the future of retail?
Mark McBride (MM): The retail industry is undergoing a massive digital transformation, and cloud technology is key to that shift. Microsoft Cloud for Retail is designed to unify data sources, enhance customer experiences, improve supply chain efficiency, and enable real-time decision-making. Our AI-powered analytics, combined with the scalability and security of the Microsoft Azure platform, help retailers adapt quickly to changing consumer behaviours and market conditions.
RB: Many retailers are weighing up cloud options, but some see Microsoft as a premium solution. Why is Microsoft still perceived as slightly more expensive?
MM: It’s true that Microsoft may not always be the cheapest option upfront, but we focus on delivering long-term value. Our cloud solutions offer enterprise-grade security, AI-driven insights, seamless integrations, and compliance with global regulations. For retailers, this means fewer risks, better performance, and scalable solutions that reduce operational costs in the long run.
RB: AI and data analytics are becoming critical in retail. How does Microsoft Cloud help retailers leverage these technologies?
MM: Microsoft Cloud enables retailers to harness AI for personalisation, inventory forecasting, fraud detection, and customer engagement. Our tools, like Microsoft Dynamics 365 and Azure AI, allow businesses to predict demand, automate workflows, and create hyper-personalised shopping experiences both online and in-store.
RB: As retail continues to evolve, what trends do you see driving the industry’s future, and how is Microsoft adapting?
MM: We’re seeing a strong push toward automation, omnichannel experiences, and sustainable retail. Microsoft is investing heavily in AI, digital twins for supply chains, and cloud-based solutions that help retailers reduce waste, optimise logistics, and meet sustainability goals.
RB: For retailers hesitant about moving to Microsoft Cloud, what’s your key message?
MM: The future of retail is data-driven, and Microsoft Cloud is built to empower retailers with the insights and agility they need to thrive. Whether it’s improving operational efficiency, enhancing customer experiences, or securing data, our cloud solutions are designed to drive long-term growth.
