Pinkie, the first period care brand to meet the needs of young girls throughout their menstruation journeys, has expanded its retail distribution to Wegmans locations across the North East, United States.
Pinkie is addressing the gap in the period care market for intentional products designed for tweens and teens by offering innovative, comfortable, non-toxic products for tweens and teens, empowering them as they navigate puberty. The overwhelmingly positive response to Pinkie has led the brand to quickly expand into retailers like Target, Walmart, and CVS over the past three years, reaching thousands of retail locations nationwide. Now, Pinkie is continuing its mission of providing accessible puberty care by expanding beyond big-box retailers to meet customers where they are by entering grocery stores!
Pinkie’s retail partnership with Wegmans is a direct response to the continued demand for menstrual products specifically made for teens and tweens. After seeing the brand’s success across other retailers, Wegmans approached Pinkie to build out their assortment of menstrual products available in-store, especially for young girls. The expansion felt like a natural next step for Pinkie, as the brand strives to meet the demand of its community and aims to provide them with a seamless way to shop for puberty wellness products. By entering Wegmans, caregivers who are doing their weekly shopping for essentials can fulfill all of their household needs efficiently and effectively by purchasing necessary products for their young teens.
Pinkie’s products, including the Pinkie Mini Sized Pads ($8.99), Small Size Pads ($8.99) (both smaller than all organic competitors on U.S. shelves,) Regular Size Pads ($8.99), Combo Pack ($8.99), Prep Pouch ($9.99) are available in 95 Wegmans locations across New York, Pennsylvania, New Jersey, Virginia, Maryland, North Carolina, and Delaware.
