As families across the United States prepare for Easter 2025, shoppers are once again looking for the best deals to stretch their budgets while filling baskets and dinner tables. With inflation still casting a shadow over household spending and grocery bills feeling heavier than ever, savvy consumers are turning to discount supermarkets to ease the seasonal strain.
This year, the International Supermarket News (ISN) takes a closer look at where Americans can shop smart and save big.
Aldi Leads the Pack
German retailer Aldi continues to dominate the value-for-money conversation. Known for its no-frills layout and private-label goods, Aldi has carved out a reputation for delivering quality at unbeatable prices. In fact, recent consumer spending reports show that Aldi shoppers save an average of $10 to $15 per visit compared to traditional grocery chains.
However, customers are reminded that Aldi stores will close on Easter Sunday, so planning ahead is key.
WinCo Foods: Big Savings in Bulk
For families in the western and central U.S., WinCo Foods is another top contender. As an employee-owned chain, WinCo skips the middleman and passes the savings directly to consumers. With many stores open 24/7 and famous for their bulk sections, WinCo is ideal for large Easter gatherings.
Market Basket: New England’s Price Champion
In the Northeast, Market Basket remains a fan favourite. With a loyal customer base and a business model focused on operational efficiency, Market Basket consistently ranks among the lowest-cost grocers in the region. For Easter staples like hams, potatoes, and seasonal treats, it’s hard to beat the value offered by this no-nonsense chain.
Lidl: The European Discounter on the Rise
Lidl, another German import, continues its U.S. expansion, offering aggressive pricing strategies and clean, efficient stores. Shoppers often find Lidl’s seasonal Easter selections, including chocolates and baked goods, priced far below national averages. Its growing footprint across the East Coast makes it a serious competitor in the bargain space.
Trader Joe’s: Niche Value with a Cult Following
While Trader Joe’s may not be the cheapest across all categories, it offers good value in its own niche. Known for curated selections, unique private-label goods, and a fun shopping experience, the chain often provides excellent pricing on cheeses, wines, and desserts – perfect for a stylish Easter brunch without breaking the bank.
Tips for Smart Easter Shopping
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Shop Early: With store closures on Easter Sunday (notably Aldi), make your purchases by Saturday.
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Compare Flyers: Use store apps and circulars to track weekly deals.
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Embrace Store Brands: Private-label products offer significant savings with similar quality.
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Bulk Up Wisely: Especially for non-perishables and Easter goodies.
In an era where every dollar counts, knowing where to shop makes a meaningful difference. Whether you’re hosting a large family dinner or simply putting together a modest Easter celebration, stores like Aldi, WinCo, Market Basket, Lidl, and Trader Joe’s offer a variety of ways to save. This Easter, it’s not just about chocolate eggs and glazed hams — it’s about making smart, informed choices that let you celebrate without sacrificing your wallet.
