Edited by James Taylor
As the global retail landscape continues to evolve, all eyes are on Amsterdam for PLMA 2025, where private label takes centre stage once again. Scheduled for 27–28 May 2025, the Private Label Manufacturers Association’s annual trade show promises to be the most impactful edition yet, reflecting the shifting priorities of consumers, the rise of sustainable alternatives, and a deep dive into tech-enabled retail solutions.
A Global Gathering with Purpose
Held at the RAI Exhibition Centre, PLMA 2025 is expected to welcome over 2,800 exhibitors from more than 70 countries, showcasing products in food, beverages, health and beauty, household goods, and every other segment of retail. Major supermarket chains, discounters, drugstores, and online retailers will be in attendance, sourcing everything from organic baby food to eco-friendly cleaning products and next-gen plant-based proteins.
Retailers across Europe and beyond are seeking trusted partners, and PLMA remains their number one destination to discover innovation under the private label umbrella. The message from organisers this year is clear: private label is no longer a cheaper alternative – it is the consumer’s first choice.
New Trends, New Demands
One of the strongest themes at this year’s event is “value with values” – as shoppers increasingly demand transparency, traceability, and ethical sourcing. In response, producers are going beyond clean labels, offering certified carbon-neutral items, fully recyclable packaging, and regionally sourced ingredients.
The show will also highlight AI-powered retail solutions, including predictive analytics for buying patterns and smarter supply chains, helping retailers deliver the right private label products at the right time.
According to ISN’s exclusive insights, 2025 will be a pivotal year in which private label market share may surpass 50% in several European countries for the first time, particularly in Germany, the Netherlands, and the UK.
A Platform for Emerging Markets
PLMA 2025 is not only about Europe. Producers from North Africa, Asia, and South America are gaining serious traction, especially those offering competitive pricing without compromising on quality. Algeria, Morocco, and Turkey will all have an increased presence this year, as part of a larger effort to position themselves as reliable and innovative suppliers to European retail giants.
In an exclusive comment to ISN, a Carrefour buyer revealed:
“We are seeking long-term partnerships with suppliers who understand what today’s shoppers want: sustainability, authenticity, and speed to shelf. PLMA helps us find just that.”
Looking Ahead
With the private label industry now worth over €400 billion globally, PLMA 2025 comes at a critical time. Inflation, supply chain challenges, and changing consumer behaviours have forced retailers to reassess their sourcing strategies. The event offers a front-row view into the agile, resilient, and innovative responses from manufacturers around the world.
As International Supermarket News prepares to cover the event live, all indicators suggest PLMA 2025 will not just reflect the future of retail – it will help shape it.