Retail media is no longer an emerging trend—it’s now a critical pillar in the future of commerce. The appointment of Ollie Shayer, former Omni-Media Director at Boots, as SMG’s new Senior Director of Global Strategy and Innovation reflects a growing momentum within the sector. His move signals the next phase of transformation in retail media, where data, artificial intelligence, and consumer insight converge to shape how brands and retailers engage shoppers. With SMG powering media networks for major names such as Boots, Co-op, Deliveroo and WHSmith North America, Shayer’s appointment underscores SMG’s ambition to redefine commerce media on a global scale. For ISN, this is another milestone in the fast-evolving landscape where strategic thinking and technology-driven creativity are setting the agenda for the retail of tomorrow.
