As digital transformation accelerates across the global retail sector, one company has consistently stood out at the intersection of innovation and execution—ZKONG. With its cutting-edge cloud-based Electronic Shelf Labels (ESLs) and intelligent retail solutions, ZKONG is redefining how retailers manage pricing, inventory, and customer experience.
Founded with a vision to bring next-generation technology to brick-and-mortar stores, ZKONG has become a trusted partner to some of the world’s largest retailers, including Walmart, Lenovo, Huawei, and Alibaba’s Freshippo (Hema). Its ESL solutions, powered by IoT, Bluetooth, and cloud platforms, are now found in over 10,000 stores across 50 countries.
From Manual Chaos to Digital Precision
For decades, price updates in stores meant paper tags, manual labour, and inevitable errors. ZKONG changes that narrative by offering real-time price synchronisation across thousands of SKUs with a single cloud-based command. The result? Retailers save time, reduce costs, and ensure pricing accuracy—all while enhancing their promotional agility.
Their ESL system allows staff to push new prices directly from the backend, remotely and instantly. In large-scale supermarkets, promotions that once took hours to implement now happen in under a minute. Labels can flash during sales, update stock levels, display QR codes, and even shift languages based on customer profiles.
Cloud-Driven and Customisable
What sets ZKONG apart from many ESL providers is its cloud-native architecture. Retailers no longer need on-premise servers or complicated infrastructure. With ZKONG’s platform, stores are connected to a secure cloud environment, enabling centralised pricing control, multi-store management, and seamless API integrations into ERP, CRM, or POS systems.
ZKONG offers fully customisable ESL displays, ranging in size from small labels for cosmetics and convenience goods to large digital signage for apparel, electronics, and fresh food counters. These labels support e-ink technology for low power usage, delivering up to five years of battery life.
Beyond Pricing: A Smart Retail Ecosystem
ZKONG doesn’t stop at ESLs. The company also provides smart signage, AI-driven inventory tracking, and interactive displays that allow shoppers to explore product info, scan for coupons, or request assistance. Their latest innovation includes ESL analytics dashboards that help managers understand foot traffic, dwell time, and item performance by zone.
In fashion retail, ZKONG’s ESLs show not just price, but available sizes, styling tips, and the ability to tap and reveal more details—all while fitting into sleek, premium store aesthetics. In fresh food zones, ESLs integrate with weighing scales and back-end stock systems to show dynamic pricing, freshness alerts, and even product origin.
Global Reach, Local Support
While headquartered in Hangzhou, China, ZKONG operates through a wide international distributor network, offering localised support in Europe, Asia, the Middle East, and Latin America. The company recently opened demo centres in key markets such as the UK, Germany, and UAE, where retailers can experience ESL technology firsthand.
Sustainability Meets Efficiency
ZKONG’s ESLs are also a green solution. By eliminating the need for printed price tags and reducing the frequency of manual updates, retailers cut down on paper waste and energy use. Combined with fewer pricing errors and optimised promotions, the system helps retailers become both more profitable and more environmentally responsible.
What’s Next: AI-Powered Retail Management
Looking ahead, ZKONG is investing in AI integration to predict demand trends, automate markdowns, and personalise offers at the shelf level. Their R&D team is currently testing voice-activated ESL commands, facial recognition prompts, and even hyperlocal weather-linked pricing models—tools that could redefine what physical retail looks like in the coming decade.
Final Word
In a fiercely competitive retail landscape, the margin for inefficiency is shrinking. As more retailers embrace smart stores, the importance of connected, real-time systems like ZKONG’s ESL platform becomes clear.
ZKONG is not merely selling digital labels—it is enabling a digital-first mindset for traditional retail. As the demand for agile, data-driven, and sustainable operations rises, ZKONG appears well-positioned to lead the next wave of retail evolution.