An extraordinary apple for an extraordinary summer – celebrating flavour, strength and the joy of sharing, Giga® apples join announces a new campaign in celebration of the iconic Super Heroe,
Superman ahead of the upcoming movie release
Bolzano, 11 June 2025 – This summer, the goodness of Giga® apples meets the heroic strength of Superman in a new partnership between VOG and Warner Bros. Discovery Global Consumer Products (WBDGCP), coinciding with the launch of the highly anticipated DC Studios film ‘Superman’, releasing in theaters and IMAX® internationally beginning 9 July 2025, distributed by Warner Bros. Pictures.
Giga® apples will be featured in an exciting multi-channel campaign across Europe. As part of this promotional partnership, specially branded Giga® apples will display the Superman S-Shield at retail. Consumers will also see dedicated retail displays and eye-catching promotional activities in-store. Themed sampling events and installations will also run in cinemas and retail points.
On top of the in-store and cinema visibility, a TV advertising campaign will amplify the message further, celebrating the Giga® range honouring one of the world’s most iconic Super Heroes.
“We’re thrilled to join forces with WBDGCP to celebrate the globally recognised DC Super Hero, Superman.” says Hannes Tauber, Marketing Director of VOG. “Through this campaign, we’re excited to create memorable experiences for consumers, whether in store or at the cinema, and invite them to discover the bold flavour of Giga®.”
SUPERMAN
“Superman,” DC Studios’ first feature film to hit the big screen, is set to soar into theaters worldwide this summer from Warner Bros. Pictures. In his signature style, James Gunn takes on the original superhero in the newly imagined DC universe with a singular blend of epic action, humor and heart, delivering a Superman who’s driven by compassion and an inherent belief in the goodness of humankind. DC Studios heads Peter Safran and Gunn are producing the film, which Gunn directs from his own screenplay, based on characters from DC, Superman created by Jerry Siegel and Joe Shuster.
The film stars David Corenswet (“Twisters,” “Hollywood”) in the dual role of Superman/Clark Kent, Rachel Brosnahan (“The Marvelous Mrs. Maisel”) as Lois Lane and Nicholas Hoult (the “X-Men” movies, “Juror #2”) as Lex Luthor. The film also stars Edi Gathegi (“For All Mankind”), Anthony Carrigan (“Barry,” “Gotham”), Nathan Fillion (the “Guardians of the Galaxy” films, “The Suicide Squad”), Isabela Merced (“Alien Romulus”), Skyler Gisondo (“Licorice Pizza,” “Booksmart”), Sara Sampaio (“At Midnight”), María Gabriela de Faría (“The Moodys”), Wendell Pierce (“Selma,” “Tom Clancy’s Jack Ryan”), Alan Tudyk (“Andor”), Pruitt Taylor Vince (“Bird Box”) and Neva Howell (“Greedy People”).
“Superman” is executive produced by Nikolas Korda, Chantal Nong Vo and Lars Winther. Behind the camera, Gunn is joined by frequent collaborators, including director of photography Henry Braham, production designer Beth Mickle, costume designer Judianna Makovsky and composer John Murphy, along with composer David Fleming (“The Last of Us”) and editors William Hoy (“The Batman”) and Craig Alpert (“Deadpool 2,” “Blue Beetle”).
DC Studios Presents a Troll Court Entertainment/The Safran Company Production, A James Gunn Film, “Superman,” which will be in theaters and IMAX® nationwide on July 11, 2025, and internationally beginning 9 July 2025, distributed by Warner Bros. Pictures.
WARNER BROS. DISCOVERY GLOBAL CONSUMER PRODUCTS
Warner Bros. Discovery Global Consumer Products (WBDGCP), part of Warner Bros. Discovery’s Revenue & Strategy division, extends the company’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBDGCP partners with best-in-class licensees globally on award-winning toy, fashion, home décor and publishing programs inspired by the biggest franchises from Warner Bros.’ film, television, animation, and games studios, HBO, Discovery, DC, Cartoon Network, HGTV, Eurosport, Adult Swim, and more. With innovative global licensing and merchandising programs, retail initiatives, and promotional partnerships, WBDGCP is one of the leading licensing and retail merchandising organizations in the world.