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Success of Great British Bake Off sees 230% surge in home baking businesses


Success of Great British Bake Off sees 230% surge in home baking businesses

  • New data published by small business insurer Simply Business revealed a 230% rise in home baking policies from 2019 to 2021. In the last year 
  • The largest rise was in South Central England, which saw an increase of 49% increase in home baking and cake maker and decorator policies taken out.  
  • The number of home baking and cake maker and decorator policies also rose significantly in the Midlands (47%) and Northern Ireland (47%)

1st November 2022 – With the Great British Bake Off final not far away small business insurance provider Simply Business has revealed a surge in the number of home baking businesses across the UK, as more Brits turn their baking passions into growing businesses. 

Analysis of new insurance policies taken out over the course of three-years shows home baking businesses are showing no signs of crumbling, with the number consistently rising year-on-year.

While 6.9 million people tuned in to watch the GBBO final last year, the UK saw a 53% rise in the number of home baking businesses across the nation, as more Brits rise to the occasion and turn their passion into a livelihood. 

The fastest growing region in the last year was South Central England with a 49% increase. Followed closely by Northern Ireland and the Midlands, both recording an increase of 47% between 2020 and 2021. Yet even the capital, as the slowest growing region saw the number of home baking businesses increase by 15%.  Read the full story here.

Alan Thomas, CEO at Simply Business, commented:

“The Great British Bake Off is a mainstay of UK television and appears to be inspiring thousands of bakers across the nation to rise up and start their own independent business. In every region we’re seeing a year-on-year increase in the number of home baking and cake maker and decorator businesses, people turning their passion into a business.

“Small businesses are vital to the recovery of the UK economy, so the fact that so many aspiring cake makers are taking the leap is extremely encouraging. Business insurance is a must for businesses who want to protect themselves and their treasured customers. For all the new businesses out there, we want you to know that Simply Business has your back.”