Quiche and Caterpillars: Is Your Coronation Menu Trending?
- All hail King Colin! Coronation Colin the Caterpillar is the most searched-for food item ahead of the bank holiday
- It’s Pimm’s O’clock in Britain, but will we really be biting into the Coronation Quiche?
- Hampers galore: Tweets about coronation-themed hampers soar, and Tesco goes for the crown in its coronation coverage
London, Thursday 4th May: With the coronation just days away, the UK has once again got royal fever. Whether you’re pro-royal or royal-opposed, many of us are looking forward to the extra bank holiday. New analysis by media intelligence platform CARMA reveals what’s on the menu for this weekend’s festivities.
Google trends analysis reveals that the M&S Colin the Caterpillar has gained huge attention due to his new coronation makeover. If you’re attending a coronation party this weekend, you can expect to see the famous caterpillar cake in its themed form on offer, as it’s currently the top branded food item searched for on Google. Sorry Cuthbert, but Colin wins this round!
And what drink are Brits pairing with their caterpillar dessert? Tea and cake is the obvious choice for the classic British experience but it seems Brits are ready to party, and tea just won’t do. Searches for Pimm’s have spiked more than any other branded beverage in recent days as people look, in particular, for the limited edition Coronation bottle of Pimm’s to get the celebrations started.
It wouldn’t be a true British party without a royal spread of picky bits, and it seems Brits are turning to coronation-themed hampers for help. In fact, Brits love hampers so much that the term ‘Coronation Hamper’ dominated food and drink Coronation related Twitter mentions by more than half. And with numerous brands, from M&S, to Fortnum & Mason, and Norfolking Around, creating themed hampers for the occasion, the menus for this weekend promise some excellent snacks.
Ready, Steady, Coronation!
What menu is complete without a signature dish? Luckily, The Palace helped us out here by launching the Coronation Quiche and revealing the recipe online – and it’s certainly grabbed our interest across Britain.
Media analysis of the Coronation Quiche’s launch reveals it has stolen the show and garnered 74% of media mentions in food and beverage-related coverage surrounding the coronation. Expect to see a homemade effort at a party near you!
But it’s not just the media that are a little quiche obsessed. The Coronation Quiche has been a hot topic on Twitter and other social media platforms too, with many Brits posting about the recipe, food events, and celebrations featuring the dish. News outlets like Sky News and Reuters have even tweeted about it highlighting its popularity, while other Twitter users like @vegancakery and @beckyexcell are already discussing the vegan and gluten-free versions of the dish.
In comparison, the late Queen Elizabeth II’s coronation speciality, Coronation Chicken, has also received a boost in the press but it pales in comparison to the quiche at only 26% of media mentions.
Food Glorious Food
Pimm’s, cake and quiche are only part of the story when it comes to Britain’s celebratory feasts. Media analysis has uncovered a resurgence of British pride when it comes to our food and drink. The term ‘British pride’ is mentioned in nearly a quarter (22%) of all food and drink media coverage in the last two weeks.
Similarly, royal-themed food and drink items are dominating British media coverage around the coronation as Brits go crazy for crowns. Well over half (59%) of all media mentions in food and drink-related coverage are being taken up by brands capitalising on the crown by releasing limited-edition items in royal-inspired packaging.
Some British supermarkets have really jumped on the bandwagon to encourage Brits to buy for this weekend, with Tesco receiving the most coronation-related media mentions (43%), followed by Aldi (25%) and Morrisons (13%).