Private Label
Private Label Growth in 2025: A Shift Away from Brands
The supermarket landscape in 2025 is set for another major shift, with a projected 7% increase in consumers switching from national brands to private label products. This trend reflects growing consumer confidence in supermarket-owned...
The Silent Mover: Aldi’s Expansion in the U.S. – A Threat to Traditional Supermarkets?
Aldi, the German discount supermarket giant, is continuing its rapid expansion across the United States, further cementing its reputation as a disruptive force in the grocery industry. With a business model focused on low...
The Evolution of Private Label: From Budget Alternative to Market Leader
Private label products have undergone a remarkable transformation over the past two decades. Once perceived as cheap, generic alternatives to national brands, they have now become key drivers of retail growth, offering quality, innovation,...
Private Label: A Rising Force in European Retail
Private labels are rapidly gaining traction across Europe, reshaping the dynamics of the retail industry. Consumers, increasingly drawn to affordability without compromising on quality, are turning to private label products as their go-to choice....
Full Report: Private Label Sales in Europe – Surpassing Branded Products in Quality
In recent years, private label products have gained substantial traction across European markets. Once viewed as low-cost alternatives to branded goods, these products have evolved to match and, in many cases, surpass the quality...
Top Private Label Products Sold in Europe in 2024
Private label products have experienced remarkable success across European markets in 2024, with consumers embracing them for their affordability and quality. This year has seen significant growth and diversification in the private label segment,...
From Humble Beginnings to Global Dominance: The Story of Aldi and Lidl
The world of retail is often dominated by giants, but few have reshaped it as profoundly as two German discount supermarket chains: Aldi and Lidl. These global powerhouses started with modest ambitions and a...
Private Labels Rise as National Brands Face Tough Competition
The retail landscape is undergoing a dramatic shift, with private label products steadily overtaking established national brands in popularity. For consumers and retailers alike, this trend signals a significant transformation in shopping habits and...
Is It Still Cheaper? ISN Investigates the Cost of Private Labels in the Premium Era
Is It Still Cheaper? ISN Investigates the Cost of Private Labels in the Premium Era Private labels, long celebrated for their affordability, are now entering the premium market with enhanced quality and innovative offerings....
Lidl: A Global Force in Affordable Grocery Retail
Lidl has rapidly emerged as a global leader in the supermarket industry, known for its commitment to affordability and quality. Operating in over 30 countries, Lidl’s streamlined approach to retail has made it a...