Maximise visibility. Trade shows need to be seen

Trade exhibitions are an excellent way for businesses to showcase their products and services to potential customers. However, with so many exhibitions happening around the world, it can be difficult to attract visitors to your stand. Here are some tips on how to maximize the visibility of your exhibition and attract more visitors:

  1. Pre-event promotion: Use social media and email marketing to promote your exhibition stand before the event. Send out teaser messages highlighting what visitors can expect from your stand.
  2. Eye-catching stand design: Make sure your stand is visually appealing and stands out from the rest. Use bright colours, large banners, and lighting to attract attention.
  3. Interactive displays: Create interactive displays that allow visitors to engage with your products and services. For example, if you are promoting a new software product, offer a demo that visitors can try out.
  4. Giveaways and promotions: Offer visitors giveaways, such as branded pens, tote bags, or other promotional items. Consider offering special discounts or promotions for visitors who sign up for your services during the exhibition.
  5. Engage with visitors: Have knowledgeable staff on hand to engage with visitors and answer their questions. Make sure your staff is well-trained and equipped to handle inquiries and offer advice.
  6. Follow-up: After the exhibition, follow up with visitors who expressed interest in your products or services. Send them a personalized email thanking them for visiting your stand and offering additional information or resources.

By implementing these strategies, you can maximize the visibility of your exhibition stand and attract more visitors. Remember, the key is to stand out from the crowd and offer visitors a memorable and engaging experience.

Visitors are essential because they are the ones who attend the event and can potentially become customers or partners for the exhibitors. Exhibitors, on the other hand, are the ones who showcase their products or services and generate interest from visitors. Without exhibitors, there would be no event, but without visitors, there would be no audience for the exhibitors to market to.

It is crucial for trade exhibitions to attract a balanced mix of both visitors and exhibitors to ensure the event’s success. Organizers must create a strategy that attracts relevant exhibitors to showcase their products or services while also promoting the event to potential visitors who would benefit from attending. By doing so, organizers can ensure a high turnout of visitors who can potentially generate business opportunities for the exhibitors.

Exhibitions need to be seen not on social media only like Linkedin, but need to be seen advertising the event


Can you imagine going to buy a stand in a trade show book hotel for your marketing team food etc you may spend 10 to 20 000 euros and the organiser did not promote the show to visitors because they have no budget .


We’d love to keep you updated with our latest news Reports Interviews and Analysis😎

Subscribe to International supermarket news Free

Related post