The global leader in fruit and vegetable juicing technologies forms partnership private equity firm Columna Capital

10th October: Zumex, the global leader in fruit and vegetable juicing technologies, announces transformative partnership with lower mid-market private equity firm Columna Capital to accelerate growth and market expansion

•            Founded in 1985 and headquartered in Valencia, Spain, Zumex is the global leader in the design, manufacturing and commercialization of fruit and vegetable juicing technologies

•            Zumex offers a broad portfolio of premium juicing technologies for the foodservice and retail segments in over 100 countries worldwide

•            Mr Victor Bertolín, Zumex’s founder, welcomes Columna as the new majority shareholder and the opportunity to partner with the firm and management team for the future development of the Company

Valencia, Spain – Zumex, the global leader in fruit and vegetable juicing technologies, announces a key partnership with Columna Capital to accelerate its international growth and increase penetration in key markets. Columna will become the first institutional investor and majority shareholder of Zumex and will work alongside the existing founder, Mr Victor Bertolín.

Mr Victor Bertolín will remain fully involved in the day-to-day business, ensuring entrepreneurial and management continuity in this new phase of the Company’s development. 

Zumex’s leading industry position is driven by its core product innovation and development. The Company’s premium solutions allow its customers to address the growing consumer demand for natural and fresh products. Their recent launch of the Zitrux machine, the world’s first self-cleaning, IoT-enabled juicing station, represents an additional milestone in Zumex product ingenuity and engineering excellence.

“I am excited to announce the partnership with Columna Capital, which represents the start of a new chapter in Zumex’s history. The Company will benefit from Columna’s sound financial support, its strong entrepreneurial approach and proven growth expertise. This strategic alliance will accelerate our expansion plans, strengthen our operational excellence, increase our ability to tackle ambitious projects and seize new growth opportunities worldwide” said Victor Bertolín.

“We are thrilled to partner with Mr Bertolín and the Zumex Group on this compelling journey. Zumex’s outstanding team and innovation capabilities coupled with their ability to offer the best value proposition to customers will be key to consolidate Zumex’s worldwide leadership position” said Jaime Bachs Lobo, Principal at Columna Capital.

“Over almost 40 years, Victor has built Zumex to be the global leader in juicing solutions. We are delighted to support Zumex in the next phase of its development. We will leverage our long-standing track record of partnerships with pioneering entrepreneurs to accelerate the Company’s growth internationally” said Michael Tose, Partner at Columna Capital.

Livingstone served as the exclusive financial advisor and BORSO Abogados as legal advisor to Zumex.

Cases & Lacambra served as legal advisor of Columna Capital on the transaction. Moreover, ECIJA advised on the antitrust aspects of the deal and KPMG and Grau & Angulo served as buyside due diligence providers to Columna Capital.

About Zumex

Zumex is the global leader in the design, manufacturing and commercialization of automatic fruit and vegetable juicing technologies. The Company sells a broad portfolio of premium juicing solutions with IoT functionalities for the foodservice and retail segments in over 100 countries worldwide. Zumex historically specialized in solutions for freshly squeezed orange juice due to its low ecological impact compared to other food staples and its health benefits for consumers. Zumex was founded in 1985, is headquartered in Valencia, Spain with primary strategic locations in France, the US, and Mexico. For more information, visit

About Columna Capital

Columna Capital is an entrepreneurial lower mid-market, pan-European private equity firm selectively investing in opportunities in Western European countries through partnership capital for breakout growth. The Columna team comprises an engaged group of multi-lingual professionals who actively partner with ambitious management teams to drive strategic growth and execute on consolidation opportunities through its buy & build expertise. Columna’s ability to align incentives and execute transformational impact on its portfolio is core to its culture and value proposition. It specializes in the agri/food, animal health, insurance, healthcare and services industries. Columna was founded in 2009 and operates from offices in London, Lugano and Luxembourg. For more information, visit


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