- New data reveals the most searched tech devices among online shoppers across the UK, to name the most coveted devices of 2023
- The findings looked at Google searches for terms like ‘iPhone 14 buy’, ‘Nintendo Switch offer’, and ‘Apple Watch deal’
- The iPhone dominated the top three spots, with the iPhone 14, iPhone 14 Pro Max and iPhone 14 Pro coming in first, second and third, respectively
- An ecommerce expert shares tips for snapping up the best possible deals online in the New Year – including comparing prices from different providers
A new study has revealed the most sought-after tech devices by online shoppers over the past year, with the iPhone 14 taking the top spot.
Printer cartridge experts Cartridge Save analysed the nationwide search volume behind terms relating to phones, devices and gadgets via Google Keyword Planner to name the most searched-for and coveted gadgets this year.
The terms measured included devices like the iPhone 14, the Nintendo Switch, Apple Watch, AirPods Max and PlayStation 5, paired with terms like ‘buy’, ‘offers’, ‘deals’, and ‘sale’.
And it turns out that the most coveted gadget was the iPhone 14, generating an average monthly search volume of 34,675. The iPhone 14, released in September 2022, is the most sought-after of the six Apple products in the ranking.
Following in second was the iPhone 14 Pro Max, which attracted an average monthly search volume of 22,656. The Pro Max is the largest of the iPhone 14 models, featuring a 6.7” Super Retina XDR display.
In third as the most desirable device was the variant model, iPhone 14 Pro, with an average of 20,853 monthly searches. The iPhone 14 Pro boasts a variety of special features, such as the pro camera system, making it a favourite among Apple enthusiasts.
The Nintendo Switch followed in fourth, with an average monthly search volume of 20,624. The gaming console has been a staple since its release in March 2017, and has yet to be overtaken by newer competing models.
The Apple Watch ranked fifth with an average of 17,683 monthly searches. It’s clear that Brits are avid Apple fans, with the brand claiming four of the five most in-demand products.
The ten most in-demand gadgets across the UK
| Rank | Gadget | Brand | Average Monthly Search Volume |
| 1 | iPhone 14 | Apple | 34,675 |
| 2 | iPhone 14 Pro Max | Apple | 22,656 |
| 3 | iPhone 14 Pro | Apple | 20,853 |
| 4 | Nintendo Switch | Nintendo | 20,624 |
| 5 | Apple Watch | Apple | 17,683 |
| 6 | AirPods | Apple | 9,626 |
| 7 | iPhone 15 | Apple | 8,405 |
| 8 | Kindle | Amazon | 7,223 |
| 9 | Xbox Series X | Microsoft | 7,059 |
| 10 | PlayStation 5 | Sony | 6,022 |
In sixth was AirPods, with the wireless headphones producing an average monthly search volume of 9,626. Despite newer versions from Apple, such as the Pro and over-ear headphones Max models, the most basic model reigned supreme in popularity.
The iPhone 15 followed in seventh, with an average monthly search volume of 8,405. Freshly released in September, Apple’s newest iPhone line has yet to reach the heights of the iPhone 14, but is clearly still a popular choice for online shoppers.
Ranking eighth was the Amazon Kindle, generating an average monthly search volume of 7,223. The e-reader was first developed in 2007 and is now on its 11th generation, remaining a popular choice for readers in the UK.
Following in ninth was the Xbox Series X, which attracted an average monthly search volume of 7,059. The Series X is a favourite with gamers and remains Microsoft’s most powerful Xbox console to date.
Rounding out the top ten was the PlayStation 5, with an average monthly search volume of 6,022. The latest version of Sony’s beloved gaming console is one of the most coveted gadgets of 2023 and has added to the enduring popularity of the PlayStation.
Speaking on the findings, Ian Cowley, MD of Cartridge Save said: “Whether you’re buying for a loved one or looking to upgrade your own, gadgets and tech devices are always highly in demand. Online shopping makes it easier than ever to receive a device quickly and efficiently, but these purchases are an investment and should not be taken lightly.
“There are lots of things to remember when purchasing a new gadget, including the quality of the product and its suitability to the recipient’s needs. Reading reviews can help assess whether the gadget is worth the money, while checking specifications will guarantee that the item has all the features you need.
“Affordability is often one of the most important factors, and price comparison across different websites is a great way to ensure you’re getting the best deal. Additionally, seek out sales, discounts and coupons in order to save money where possible. Finally, make sure you buy from a reputable seller, and pay attention to the warranty in case you encounter any issues.”
-ENDS-
This information was provided by printer cartridge experts Cartridge Save. If you use this story, please credit and link to: https://www.cartridgesave.co.uk.
This data was collated via Google Keyword Planner, which provides monthly and annual Google search volume for key phrases and terms across the UK.
Full data breakdown – top 50 gadgets
| Rank | Gadget | Brand | Average Monthly Search Volume |
| 1 | iPhone 14 | Apple | 34,675 |
| 2 | iPhone 14 Pro Max | Apple | 22,656 |
| 3 | iPhone 14 Pro | Apple | 20,853 |
| 4 | Nintendo Switch | Nintendo | 20,624 |
| 5 | Apple Watch | Apple | 17,683 |
| 6 | AirPods | Apple | 9,626 |
| 7 | iPhone 15 | Apple | 8,405 |
| 8 | Kindle | Amazon | 7,223 |
| 9 | Xbox Series X | Microsoft | 7,059 |
| 10 | PlayStation 5 | Sony | 6,022 |
| 11 | Pixel 7 Pro | 5,211 | |
| 12 | Pixel 7 | 4,656 | |
| 13 | Xbox Series S | Microsoft | 4,139 |
| 14 | Steam Deck | Valve | 3,830 |
| 15 | iPad Pro | Apple | 3,214 |
| 16 | Nintendo Switch OLED | Nintendo | 3,152 |
| 17 | Firestick TV | Amazon | 3,055 |
| 18 | Galaxy s23 Ultra | Samsung | 2,933 |
| 19 | Galaxy s22 Ultra | Samsung | 2,712 |
| 20 | AirPods Max | Apple | 2,371 |
| 21 | iPad Air | Apple | 2,284 |
| 22 | MacBook Pro | Apple | 2,167 |
| 23 | MacBook Air | Apple | 1,938 |
| 24 | Galaxy s22 | Samsung | 1,749 |
| 25 | AirPods Pro | Apple | 1,580 |
| 26 | Galaxy s23 | Samsung | 1,434 |
| 27 | Fire Tablet | Amazon | 904 |
| 28 | OnePlus 11 | OnePlus | 803 |
| 29 | IPhone 15 Plus | Apple | 678 |
| 30 | Versa 3 | Fitbit | 560 |
| 31 | HomePod | Apple | 559 |
| 32 | Pixel Watch | 556 | |
| 33 | Versa 4 | Fitbit | 502 |
| 34 | Sony WH-1000XM4 | Sony | 480 |
| 35 | Nothing Phone | Nothing | 449 |
| 36 | Sense 2 | Fitbit | 445 |
| 37 | Echo Dot | Amazon | 415 |
| 38 | Nothing Phone 2 | Nothing | 405 |
| 39 | Galaxy Watch 5 | Samsung | 350 |
| 40 | Sony WH-1000XM5 | Sony | 344 |
| 41 | Sony WF-1000XM4 | Sony | 282 |
| 42 | Chromecast | 257 | |
| 43 | Galaxy Watch 5 Pro | Samsung | 220 |
| 44 | Sense | Fitbit | 219 |
| 45 | Rog ALLY | Asus | 200 |
| 46 | Galaxy Watch 4 | Samsung | 193 |
| 47 | Galaxy Tab s8 | Samsung | 158 |
| 48 | Galaxy Z Flip | Samsung | 127 |
| 49 | Surface Pro 8 | Microsoft | 122 |
| 50 | OnePlus 10 | OnePlus | 107 |
