Pricer and PaperShell in strategic partnership to drive environmental change within the electronics sector

Pricer, a global leader of in-store automation and communication solutions, has today announced a strategic partnership with PaperShell, a high performance material innovation, in a move towards including more sustainable materials within Pricer’s Electronic Shelf Labels (ESLs).

With original research of over 1,000 shoppers by Pricer showing that despite the cost-of-living crisis, 53% of consumers and 66% of Gen Z are now sustainably minded when shopping, meeting customers’ sustained demands for ESG remains a key consideration for retailers. However, a recent study by the Chartered Institute of Procurement and Supply (CIPS) warned that rising cost bases and inflationary pressures were causing 61% of business to stall progress on their sustainability roadmaps, with 85% believing they will fail to meet ESG targets without the commitment of their suppliers.

The collaborative effort between Pricer and PaperShell signifies an increased focus on environmental circular innovation, with the ultimate goal of pioneering ESLs made of 100% bio-based material with no fossil components.

PaperShell is a new 100% fossil-free material, which is based on waste streams from the agricultural and forest industry re-engineering wood into 100% bio composites.  PaperShell’s similarity to glass fiber composites makes it the first potential bio-composite candidate to replace glass fiber material in electronics, which could reduce CO2e emissions by 98%, deliver an unprecedented reduction in toxicity and help contribute towards carbon net-zero targets. 

“By joining forces with PaperShell, we are aiming at a more sustainable future, not just for Pricer, but for the entire electronics industry.  This collaboration marks the beginning of an exciting journey as we explore the possibilities of integrating new fossil-free materials into our ESLs.  Our partnership has the potential to significantly reduce our environmental footprint.  We remain dedicated to pioneering innovative, top-quality solutions that not only prioritise sustainability but also enhance the retail experience and competitive advantage for our customers”, says Chris Chalkitis, Chief Digital Officer at Pricer.

“PaperShell is founded on pushing the boundaries and mixing art, science and capital towards nature.  Creating 100% biobased materials aligned with nature and crossbreeding these with the electronic world speaks for itself.  Collaboration with a player such as Pricer that advocates the use of technology to reduce waste and build business efficiency is totally aligned with our agenda to team up with companies who are part of a transition towards a circular society”, says Anders Breitholtz, CEO at PaperShell.

Pricer will exhibiting at EuroCIS, the leading European trade fair for retail technology, taking place in Dusseldorf between 27 – 29 February 2024.  Showcasing the latest in-store automation and communication solutions that power improved bricks-and-mortar efficiencies through ESLs, as well as supporting green retailing initiatives in-store, EuroCIS visitors can find Pricer’s team of innovation experts on stand B42, Hall 10.


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