USA: Walmart Launches ‘Built for Better’ To Help Customers Shop With Purpose

By Jane Ewing, Senior Vice President, Sustainability

At Walmart, it has always been our purpose to help people live better lives. Saving money has been core to that purpose since the beginning. But today, ‘live better’ means more. Customers have always trusted us for our low prices, but they also want to know that the products they buy are good for their families, the people who made them and the planet.

For many of our customers, living better means shopping intentionally and prioritizing brands and products that align with the things that matter to them, whether it be healthy foods, clean living or sustainability.

As we continue to expand our assortment, we too are intentional about ensuring customers have access to these brands and products at everyday low prices. But we know shopping with purpose often takes extra time. It requires researching products and reading labels, all of which can be overwhelming for our busy customers.

 Built for Better: Intentional shopping

We’re committed to helping our customers live better today and tomorrow. That’s why we’ve created Built for Better – an online shopping destination that makes it easy for customers to identify and shop for products that are built better – for them and for the planet. We’re taking the guesswork out for our customers. All they have to do is look on for products deemed “Built for Better” to discover items that meet independent and authoritative standards for promoting personal well-being and reducing our impact on the environment. Beginning today, customers will find items aligned to two areas of focus:

  • Built for Better – For You: Icons will highlight more nutritious products or those that meet independent and authoritative standards that recognize products made without specific materials or ingredients customers may not want. From foods like meats and fresh produce to everyday essentials like detergents and cosmetics, Built for Better – For You recognizes several standards focused on personal well-being,  including: Great for You, EWG Verified, Standard 100 by OEKO-TEX, made without parabens and more.  
  • Built for Better – For the Planet: Icons will highlight products that are designed to help reduce the impact on the planet for future generations with a focus on sustainably sourced and climate conscious products.  Built for Better – For the Planet recognizes more than 30 independent standards focused primarily on environmental benefits including: Energy Star Certified, Rainforest Alliance Certified, Better Cotton Initiative and more.  

We know transparency is important, so customers can learn more about the criteria, and the organizations that help distinguish products, in a methodology page on our site. Customers can shop Built for Better on and in the Walmart app and take advantage of all the same convenient pickup and delivery options we offer every day. Customers will be able to learn more about Built for Better and our sustainability work as part of a marketing campaign across multiple channels where they will be directed to the site

On the path to becoming a regenerative business

This announcement is just one component of Walmart’s greater sustainability strategy and our commitment to become a regenerative company — one dedicated to placing nature and humanity at the center of our business practices. Our efforts prioritize people and the planet by aiming to source responsibly, eliminate waste and emissions, sell sustainable products and protect and restore nature.

But it will take all of us to make a difference. That’s why we’re making it more convenient for the hundreds of millions of shoppers we serve each week to make a difference with their dollars.

And we’re just getting started. We know ‘live better’ extends beyond saving money, healthy living and sustainability. With Built for Better, we’ve created a framework that can grow over time. As the needs of our communities and customers continue to change, we’ll change right alongside them.


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