ISM 2022: 360 degree trade fair experience

ISM 2022: 360 degree trade fair experience

ISM & ProSweets @home is opening up new opportunities for both exhibitors and visitors

After a successful Anuga, the leading global trade fair for food and beverages, the motto for the trade fair duo, ISM and ProSweets Cologne, is now also “Always on”: In the scope of the new digital platform, ISM & ProSweets @home, Koelnmesse is ensuring that all relevant players of both industries can not only network at the fair grounds, but also digitally and remain up-to-date on current themes. The exhibitors will benefit from the chance to access new target groups and present their solutions to an even broader public. The visitors can go live any time or call up content precisely then when they have the time. In addition, the digital components also offer those people, who cannot participate on-site, a new form of participation without missing out on the trade fair altogether. The platform is available to the exhibitors and visitors from 01.-02.02.2022. The physical trade fair already commences on 31.01.2022.

Exhibitors with a stand in Cologne are also represented with a digital presence without exception. An interactive exhibitor profile with contact data and product information provides a fast overview.  Thanks to the “Talk-to-me” function, a spontaneous exchange between exhibitors and visitors is just as simple as visiting an exhibition stand. Appointments can of course also be arranged for a later point in time. The exhibitors can simply list the availability of the contact partners. Companies can also offer exclusive events: Digital Conference Rooms enable presentations, tastings, show cooking or PR events upon invitation.

The digital stages offer a programme comprising of many hours
In addition to the information offer at the digital exhibition stands of the exhibitors, the stages are the focal point of ISM & ProSweets @home. Trend lectures, trade information and start-up pitches will take place on the Expert Stage. At the Global Competence in Food Stage the visitors will receive information from the Koelnmesse Food network as well as market research results and sweet trends from all over the globe. The manufacturers will present their products and solutions in the form of short lectures on the Product Stages. All presentations will subsequently be available on demand up until 30 April 2022, which will further extend the reach of the trade fair.

Networking at a new level
Make new contacts and maintain existing relationships: The Communication Centre is the communicative control centre of ISM & ProSweets @home. The visualisation in the Discovery Graph shows the participants directly which exhibitors and visitors they are already virtually connected to. The “Contact of contacts” function as well as numerous filters make searching for new interesting business partners and potential business contacts easy. Audio, video and text chats, arranging appointments, messaging and screen sharing options, exchanging or downloading contact details and the incorporation of the social network accounts of XING and LinkedIn complete the range of communication tools for the exhibitors and visitors.

ISM & ProSweets @home goes live on 01.02.2022. Access to ISM & ProSweets @home is already included in all trade visitor admission tickets. Trade visitors, who are not able to travel to Cologne, have the opportunity to take part in the trade fair in a purely digital form via ISM & ProSweets @home.

Taking off again in physical form

ISM will physically take off again in its full scope. Around 80 percent of the exhibition space is currently already booked. As usual, the event and congress programme offers insights into the trends and developments of the sweets and snacks industry. Alongside the ISM Expert Stage, the platform for consumer and product trends, the New Product Showcase, awaits the visitors again, which with its trendsetting function for the industry will present the most innovative products of ISM 2022. The trade programme is rounded off by the future congress #CONNECT2030 in transition, which is being organised in collaboration with ProSweets Cologne. Here, renowned experts will discuss what shape the future of the sweets and snacks industry will take on. The focus lies on the following topics:

  • Saving resources: Ideas for the sustainable handling of raw materials in the sweets production section
  • CO² reduction and ideas for climate-friendly action
  • Developments revolving around the theme “Zero Food Waste” (“Too good to go”, etc.)
  • What effect will the climate change have on the availability of raw materials?

As usual, ProSweets Cologne, the international supplier trade fair for sweets and snacks, is being staged parallel.Koelnmesse – industry trade fairs for the food and beverage sector: Koelnmesse is an international leader in organising trade fairs in the food and beverage segment. Events such as Anuga and ISM are established, world-leading trade fairs, hosted in Cologne/Germany. Anuga HORIZON in 2022 will mark the launch of an additional event format dedicated to food industry innovations in Cologne. In addition to the events at its Cologne headquarters, Koelnmesse also stages numerous food trade fairs with different sector-specific areas of focus and content in further key markets across the world, including Brazil, China, India, Japan, Columbia, Thailand and the United Arab Emirates. These global activities enable Koelnmesse to offer its customers bespoke events and leading regional trade fairs in a variety of markets, thus creating the foundation for sustainable international business. Koelnmesse is also ideally positioned in the field of food technology with its leading international trade fairs Anuga FoodTec and ProSweets Cologne and its global network of satellite events. 
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