International supermarket news analysts Examine the Benefit of trade shows what Food and non food shows int the world buyers should not miss
Trade shows benefit as an exhibitor
- Be face-to-face with existing and potential customers. …
- public relation exercise …
- Check out the competition. …
- Find valuable partners. …
- Expand your reach. …
- Get instant feedback. …
1- FIND NEW CUSTOMERS
Finding customers is the main objective of exhibitors during a trade show. Indeed, the commercial prospection is facilitated and even optimized since in only a few days you can meet a very large number of French or foreign prospects. Moreover, you benefit from the presence of other participants’ prospects. You can then capture new
A Public relation exercise and meet existing clients
When networking with others in the industry, you may even have the opportunity to shake hands with customers you signed online. This personal acquaintance helps strengthen your existing business relationships. Customers may also increase their business based on the meeting, turning small contracts into big ones.
HOW TO PREPARE YOUR PARTICIPATION FOR A BETTER RETURN ON INVESTMENT?
The many benefits of attending a trade show can result in a return on investment of two during the show itself and eight in the six to eight months following the event.
In order to take advantage of this opportunity for your company, you must carefully prepare your participation.First of all, you must select the show that best suits your objectives.
Then, allocate a budget for the event. Participating in a trade show does indeed require an investment as different expenses must be foreseen such as exhibition fees, booth creation, but also accommodation fees for example.
It is also essential to plan your participation. In general, it is prepared one year in advance which allows you to establish a plan of action.Don’t forget to inform your prospects and clients of your participation in the show. They might want to visit it or talk about it around them.
Finally, once you are there, set up a professional and attractive booth. Work on your speech to make it as relevant and convincing as possible.
Going to a trade show means less time spent with your customers, but it is also a real investment for the future… provided you prepare your visit well.
How to ensure that the time spent on a BtoB trade show is quickly profitable? By defining a real visit strategy and by asking the right questions.
Why visit a trade show?
What are the objectives you want to achieve by coming to a trade show? If the purpose of your visit does not meet any specific objective, there is no point in going. It would be a waste of time and money.
On the other hand, going to a trade show to find innovative products, to meet suppliers or partners, to learn about the market, to train, to discuss with experts or to exchange with your counterparts on business issues… to improve your commercial efficiency and your processes are objectives that are well worth the investment.
The larger the show, the more time it takes to visit it and the more difficult it is to find essential information for your business. Knowing that it is impossible to visit all the booths on such shows, it is essential to set specific objectives before going to a trade show: find X new products, discover X new processes, meet X suppliers, attend X conferences… and to define a real visit strategy.
Contact the exhibitors:
In order to be sure to meet the right people at the show, it is best to make an appointment with the interesting exhibitors. In a busy show, exhibitors can be difficult to meet, especially if you have little time.
The telephone number or email address is usually posted on the show website in the exhibitor section.
Prepare a visit schedule:
To optimize the duration of your visit, it is essential to prepare a plan of the show with the location of the stands, events, conference rooms, meeting times and places in order to lose as little time as possible on site.
Organizers generally provide a map of the show available either on their website or at the entrance of the show.
Define the duration of your visit
How much time do you want to spend at the show? From this duration, determine the time available for each meeting, each stand… without forgetting to define a time for the free visit of the show and for meetings and impromptu discussions.
If the time dedicated to the visit of this trade show is incompressible, going there with several people is certainly the best solution.
List of trade shows to visit for Retailers Food and Non food
- Marca by BolognaFiere. 18-19 January 2023, Bologna, Italy
- Fruit Logistica. 8-10 February 2023, Berlin, Germany
- Gulffood Dubai World Trade Centre 20 24 February
- EuroShop/EuroCis 26 February-2 March 2023, Düsseldorf, Germany
- CosmoProf Bologna 16 18 March
- Natural & Organic Products Europe 16-17 April 2023, London, UK
- TUTTOFOOD Milano 8-11 May 2023
- ISM 23-25 April 2023, Cologne, Germany
- Retail Technology London 26 27 April
- PLMA ‘World of Private Label’ 23-24 May 2023, Amsterdam, The Netherlands
- Thaifex Anuga 23 – 27 May 2023
- The Sweets & Snacks Expo. 22-25 May 2023, Chicago, USA
- Organic Food Iberia/Eco Living Iberia. 7-8 June 2023, Madrid, Spain
- Fruit Attraction 3-5 October 2023, Madrid, Spain
- Anuga. 7-10 October 2023, Cologne, Germany
- Nordic Organic Food Fair/Eco Living Scandinavia. 15-16 November 2023, Malmö, Sweden
- NATEXPO Paris 22 24 October