Carrefour, the multinational supermarket chain, has ceased the sale of popular Pepsico brands, including Doritos and Pepsi, across its stores in France, Belgium, Italy, and Spain. The decision comes as a result of a pricing dispute between Carrefour and Pepsico, leading to an impasse in negotiations.
Shelves once stocked with Pepsico products now bear tags in Carrefour’s French stores, explicitly stating that the brand is no longer available due to unacceptable price increases. This development extends to Carrefour outlets in Belgium, Italy, and Spain as well.
Consumers in these regions will no longer find well-known Pepsico brands like Lay’s potato chips, Lipton tea, Quaker Cereals, and 7Up on Carrefour’s shelves.
This move by Carrefour reflects the challenges that French retailers regularly face during annual negotiations with major food industry players concerning pricing and other conditions for the sale of products in supermarkets. The dispute underscores the complexities and occasional tensions inherent in such negotiations between retailers and large food industry firms.
