The action, in collaboration with Keep Sea Blue, may prevent 500 tonnes of trashed plastic from entering the oceans.
Tesco’s fresh fish packaging now makes use of recovered plastic trash, such as beverage bottles, that was previously at risk of entering the ocean.
Many of the fresh salmon, haddock, cod, and sea bass lines offered in supermarkets will be sold for the first time in trays that include at least 30% recycled coastal plastic that has been gathered from beaches, coasts, and coastal villages along the Mediterranean Sea starting next week.
The transition to the new packaging is anticipated to minimize the quantity of “virgin plastic” used in the packaging and remove 500 metric tonnes of plastic from the environment annually.
In order to prevent plastic garbage from entering the Mediterranean Sea due to wind, rain, or floods, at-risk coastal locations such as beaches and coastal settlements within 10 kilometers of the sea are where it is collected. This waste is made up of polypropylene, PET, polyethylene, and other forms of plastic.
The non-profit organization Keep Sea Blue, which works with and links businesses across the supply chain from collection to reuse in new packaging, certifies that collection and processing are done with complete transparency, traceability, and accountability.
The plastic is originally collected by a network of organizations around the Mediterranean, including volunteer beach cleanup teams, municipal governments, non-profits, and the corporate sector. Following thorough sorting, grinding, washing, and recycling, the PET portion of the trash is used to make packaging materials that are safe for food.
The organization analyzes and validates the circularity of plastics with its customized Blockchain Platform, powered by Oracle Blockchain technology, enabling complete material traceability.