Sainsbury’s adds over 1000 products to new value offering

Sainsbury’s is continuing to support customers with the launch of its latest value offering, Low Everyday Prices – market low prices on selected big brand products customers love.

The new offering gives Sainsbury’s customers great value on over 1000 favourites, from PG Tips Tea Bags and Quaker Rolled Porridge Oats to Sensodyne Daily Care Gentle Whitening Sensitive Toothpaste and Surf Tropical Lily Washing Powder.

Sainsbury’s now has three clear ways of giving customers consistent value across its incredible products – Low Everyday Prices, Aldi Price Match and Nectar Prices – available on the items customers shop for week in, week out. 

Low Everyday Prices replaces Price Lock and complements the retailer’s Aldi Price Match campaign, which is now available on 550 products. It allows Sainsbury’s to offer low prices on a selection of big brand products, many of which aren’t available in Aldi.

Sainsbury’s Nectar Prices now includes over 6,000 products and is saving customers on average £12 on a £80 shop. It continues to give customers excellent deals on the favourite products that they buy most often. 

Simon Roberts, Chief Executive of Sainsbury’s said: “As the weather gets warmer and the evenings lighter, we’re well prepared to support our customers with great value as they get ready to socialise more. One of the ways we’re doing this is through the launch of Low Everyday Prices, a simpler way of showcasing our value which allows us more flexibility to respond more quickly to the market. It will give our customers confidence that we have great low prices on over 1000 more of their favourite branded products – like Heinz, Kellogg’s, Nescafe, Huggies, Tampax and Dettol – and complements Nectar Prices and Aldi Price Match.”


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