parcelLab launches whitepaper to help retailers navigate the impact of Covid-19

parcelLab launches whitepaper to help retailers navigate the impact of Covid-19

New whitepaper shines a light on the Covid-19 impact on retail customer experience and offers actionable advice for retailers to alleviate the effects

London, UK – May 20, 2020 – parcelLab, an innovator in post-purchase retail communications, has launched a new whitepaper exploring specifically how Covid-19 is impacting customer experience and offering actionable steps that retailers should be taking to help improve the customer experience. 

Entitled ‘The impact of Covid-19 on customer experience in retail’, the whitepaper aims to shine a light on what customer experience is, why it is important right now and how retailers can improve theirs. 

The report is broken down into three key chapters:

1.    What is customer experience and why is it so important? The difference between customer experience and customer service and why you can’t have one without the other.

2.    Customer experience during coronavirus – why is it more important right now? Online orders are booming but delivery carriers are struggling to keep up with demand, and customers are growing more anxious about receiving orders. Learn about how good customer experience will reward your business right now. 

3.    8 tips for improving customer experience: Investing in customer experience is key right now. Follow these 8 tips to ensure yours is exemplary.

Commenting on the new report, Katharine Biggs, Content and Marketing Manager at parcelLab, said: “There is no other topic than coronavirus on retailers’ minds right now. The extent of the pandemic remains unpredictable and we just don’t know what’s around the corner for retail and the long-term effect this will have on the sector. Customer experience should be a top priority right now, so we have created this whitepaper to highlight the need for retailers to offer customers the best possible customer experience, not just during the coronavirus pandemic but beyond.” 

‘The impact of Covid-19 on customer experience in retail’ whitepaper can be downloaded in full here:


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