Retail expert Steve Hoban leaves Lakeland to join Suresite Group as CEO

Retail expert Steve Hoban leaves Lakeland to join Suresite Group as CEO

Suresite Group grows its senior teams across sales and marketing departments  

Press release: 14 January 2021: Suresite Group, the market-leading service provider for forecourt and retail, has announced the appointment of Steve Hoban as the company’s new CEO. Suresite Group is rapidly investing in team growth demonstrated by the further appointments of Eva Jones, Nick Horne, and Joanne Ruffley to the group.  

Steve Hoban, the new Suresite CEO, has 25+ years of global retail experience, joining the company from Lakeland where he successfully launched its loyalty scheme in record time, driving significant strategic change for the company based on customer insight. With previous experience as general manager of Pick n Pay – Africa’s largest grocery retailer – and ASDA, Steve’s expertise lies in driving customer loyalty.  

“I am very excited to be joining Suresite, a business built with strong foundations and great people. I am looking forward to working with the team and our customers to continually improve our products & service and drive growth for the company,” comments Steve Hoban. Steve assumes his role from Nick Healy who has held the CEO position since 2018.  

Suresite Group’s investment in growth is reflected in the creation of a new Sales & Commercial team and the appointments of Nick Horne, Eva Jones and Joanne Ruffley as part of the new team. 

Nick Horne has been appointed as sales and commercial director at Suresite. Nick has 15 years’ experience in key account management, new business sales and sales leadership. Nick joins from financial services company Elavon, where he helped corporate companies grow by providing innovative and creative card payment acceptance facilities. He has previously held the position of head of corporate account development at Barclaycard.  

Eva Jones joins Suresite as head of product development and innovation. With 14 years’ forecourt and retail experience at Shell, Eva has successfully led numerous global and local projects in various management positions. Her most recent role as UK retail district manager south region saw her overseeing 283 multi-site retail locations, strengthening the brand’s customer value proposition and delivery of retail growth in fuels and FMCG. At Suresite, Eva will be responsible for leading the development of new and existing products and services. 

With almost 20 years’ experience of high profile customer success management, Joanne Ruffley joins Suresite as partner manager from Conferma Pay. At Suresite, Joanne is responsible for key customer relationships and the delivery of successful end-to-end programmes with high return on investment for the company’s clients.  


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