Gilbert & Gaillard, the prestigious international wine magazine, has awarded its highest accolade to ‘Castillo de Haro’, DIA’s own premium brand within the Rioja Qualified Designation of Origin.
The company recently added this range by Haciendas y Viñedos Marqués del Atrio to its winery as part of the project to renew its product selection with a top-quality own brand.
The Rioja Qualified Designation of Origin premium range can be found on DIA’s shelves from €3.19.
Madrid, 4 June 2021. DIA’s own-brand winery has once again been recognised worldwide. This time, the international wine guide ‘Gilbert & Gaillard has awarded its highest accolade, the gold medal, to ‘Castillo de Haro’, DIA’s premium range within the RIOJA Qualified Designation of Origin, which is made up of 4 wine varieties: Madurado CVC, Crianza 2017, Rosé 2020 and Tinto Reserva 2016. Every year, the French magazine recognises wines from all over the world that are tasted by winegrowers and professionals and rated according to international standards.
“The Rioja Qualified Designation of Origin wine ‘Castillo de Haro’, is an excellent example of the transformation that the DIA brand is undergoing. This recognition is the result of the company’s hard work to improve the quality of our own-brand products and ultimately consolidate the New DIA Quality. ‘Castillo de Haro’ is conceived by and for our customers, who demand high quality at affordable prices, and helps us in our aim to be closer to them every day”, commented Analía Blanco, sales director of CPG at DIA Spain.
DIA customers can now add this Rioja Qualified Designation of Origin premium range to their wine list, which can be found in DIA stores and on Dia.es from €3.19.