Anuga goes hybrid and is lending the leading global trade fair for food

Anuga goes hybrid and is lending the leading global trade fair for food and beverages a stronger presence on the web with its new format Anuga @home

Product presentations at the exhibitions stands on-site will be enhanced by further digital offers via the new Anuga @home

“Transform” is the major leading theme of this year’s Anuga. Whereby not only themes related to the transformation within the food and beverage industry will be addressed, but also the new concepts of the leading global trade fair itself, which is being staged in a hybrid format for the first time. Accordingly, the usual physical trade fair with product presentations on-site in Cologne will be additionally enhanced by the digital element Anuga @home. 

The hybrid format has the advantage that industry participants all over the globe – exhibitors, trade visitors and the trade press – can exchange ideas live in Cologne or digitally via the newly developed platform and inform themselves about important industry topics. As a result of the analogue trade fair being enhanced by the digital platform, a new, hybrid trade fair experience will be created, wherever the key players, decision-makers and other relevant target groups happen to be.

Digital tools for maximum reach
The digital event Anuga @home offers the exhibitors various presentation options. The platform is accessed via the virtual lobby. Here, there is an overview of all features as well as initial recommendations for relevant contacts, exhibitors and imminent items on the trade fair agenda.

Furthermore, the platform offers additional components such as the “Main Stages”, where the programme curated by Anuga takes place. For example, top speakers will present industry themes – live on-site from Cologne or per stream from everywhere in the world – via the “Congress Stages”. The exhibitors’ new products and highlights will be presented on the “Product Stages”. Here, there will also be further target group-specific stages, for instance the “Anuga Trade Shows Stage”, the “Anuga Start-up Stage”, the “Anuga taste Innovation Stage” or the “Anuga Food Trends Stage”.

In the Exhibitors and Products section, the “Showfloor” serves as the counterpart to the exhibition hall. From here access to the different stands of the exhibitors, the so-called “Showroom”, is possible. Exhibitors can provide relevant information about their companies, products and services in the Showroom. Visitors, other exhibitors, top decision-makers, buyers, industry experts and media representatives can be contacted via the “Communication Centre” per audio, video or chat in the form of a one-to-one communication. The visual “Discovery Graph” makes identifying relevant contacts and companies incredibly easy and interactive – either via the networks, personal contacts or using the Match feature based on the interests entered.

The trade fair team will carry out among others webinars with live demonstrations in the coming weeks in order to present the functionality and possibilities of the digital platform. The visitors will be able to access the live programme of Anuga @home from 11.10.-13.10.2021. After this date, the contents can be called up on-demand. Access to the networking options is also possible after the actual trade fair has closed.


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