ISN’s Riad Beladi talk to Raul Calleja about Fruit attraction 2021

Fruit Attraction: Reconnecting the World Fresh Produce Community

Fruit Attraction is much more than a face-to-face event… Fruit Attraction is the world’s reference commercial tool for the Fruit and Vegetable Industry. Its ability to promote world exports in the sector makes it the marketing hub for the whole group of professionals that make up the entire value chain, while consolidating its position as the platform for innovation in the fruit and vegetable market. 

Organised by IFEMA and FEPEX, the next face to face event of Fruit Attraction will be held from 5 to 7 October 2021. Also, Fruit Attraction brings together the entire community under a platform that gives all its members the opportunity to stay connected 365 days a year. Fruit Attraction LIVEConnect, a new and advanced digital platform that strength and complement the face-to-face event, with new functionalities that reinforces each other.

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