Waitrose to spend £100 million to prevent consumer price increases.
The corporation has pledged £100 million to absorb price increases on 300 of its own-brand items, including sausages, carrots, peas, and Fairtrade tea. Although a quarter of the products will experience price reductions of at least 20%, the average price across the chosen products will drop by 14%. According to a Waitrose representative, “This funding has been dedicated to allow us to cut costs throughout the year.” “We can’t comment on business strategy, but we want to stay competitive, therefore...