Customers of Kroger will try a solution from the digital marketing and media company Catalina that will bring in-store shoppers online promotions in the form of print offers at checkout.
In order to achieve this, the new Catalina Reach Extender technology will be used to channel targeted digital promotions from The Kroger Co.’s 84.51° data and analytics arm to store customers. By integrating promotional offers with how clients purchase, whether they do so in-person, online, or both, the aim is to spread their reach. Catalina, based in St. Petersburg, Florida, stated on Thursday.
Cara Pratt, senior vice president for Kroger Precision Marketing at 84.51°, said in a statement: “We look forward to employing this ground-breaking technology to provide real savings to even more people.”
According to Catalina, 84.51° currently sends targeted offers to digitally active Kroger customers via its website, mobile app, and, more broadly, its Loyal Customer Mailer. In accordance with the Catalina Reach Extender trial, 84.51° will build a base of devoted, solely in-store Kroger customers and offer them printed offers that go along with its online offers. The data science expert will then present pertinent offers to customers at the register using each store’s in-lane printers while utilizing the cloud-based Catalina Media Platform.
The ultimate goal of deploying Catalina Reach Extender, according to Pratt, is to provide all of our customers with the best possible access to value. “With this growth, CPG brands will be able to engage even more consumers with items that are inspiring for their homes and families.”