Sainsbury’s Unveils Affordable Festive Roast: A Christmas Feast for Six at Unbeatable Prices

Consumer buying power in the UK is currently at its lowest in recent years, prompting Sainsbury’s to introduce special offers. Sainsbury’s, known as a reliable supermarket, is bringing back its budget-friendly festive roast at its lowest-ever price, consisting of nine Christmas dinner essentials. Priced at £19.41, this feast includes a fresh turkey, vegetables, pigs in blankets, stuffing, gravy, and a fruit sherry trifle, serving six people with Nectar Prices.

This year, Sainsbury’s is expanding its offering with a vegetarian option priced under £17 with Nectar, featuring the Plant Pioneers Meat Free Wellington along with traditional vegetarian trimmings.

Available with Nectar Prices from December 19th to Christmas Eve, this roast not only provides affordability but also contributes to a good cause. All proceeds from selected Sainsbury’s seasonal vegetables included in the roast will be donated to the Nourish the Nation program in partnership with Comic Relief. This initiative aims to improve access to balanced, nutritional, and sustainable food sources, addressing food poverty and supporting those in need.

To further enhance affordability, customers can enjoy these discounted prices by scanning their Nectar app or swiping their Nectar card in-store. Online shoppers with linked Nectar and Sainsbury’s accounts will have discounts automatically applied for orders delivered between December 20th and 24th.

Simon Roberts, Chief Executive Officer at Sainsbury’s, expressed delight in offering their best value Christmas roast ever, emphasizing the commitment to making the festive season affordable and enjoyable for customers. Sainsbury’s aims to help customers celebrate with a full Christmas roast, ensuring accessibility for all, including a vegetarian alternative.

The Sainsbury’s festive roast for less than £20 includes items like a standard small turkey, white potatoes, Brussels sprouts, carrots, parsnips, gravy granules, stuffing mix, pigs in blankets, and a fruit sherry trifle. The vegetarian festive roast for less than £17 consists of Plant Pioneers Meat Free Wellington, carrots, parsnips, Brussels sprouts, white potatoes, vegetable gravy granules, Plant Pioneers Pups in Blankets, stuffing mix, and a fruit sherry trifle.

Additionally, selected Sainsbury’s festive vegetables are available for 19p or less with Nectar Prices, with all proceeds donated to the Nourish the Nation program. These vegetables include white potatoes, Brussels sprouts, carrots, parsnips, red cabbage, white cabbage, and swede. The prices mentioned are based on the application of the Nectar card.


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