20240212 Copyright image 2024© Waitrose, King's Road. For photographic enquiries please call Fiona Hanson 07710 142 633 or email info@fionahanson.com This image is copyright Fiona Hanson 2024©. This image has been supplied by Fiona Hanson and must be credited Fiona Hanson. The author is asserting his full Moral rights in relation to the publication of this image. All rights reserved. Rights for onward transmission of any image or file is not granted or implied. Changing or deleting Copyright information is illegal as specified in the Copyright, Design and Patents Act 1988. If you are in any way unsure of your right to publish this image please contact Fiona Hanson on07710 142 633 or email info@fionahanson.com

Waitrose cuts prices of over 200 products including 64 everyday Essentials

  • Waitrose’s latest investment in price lowers hundreds of prices for the fifth time since February 2023  – taking total price cuts to £130m 
  • As part of our commitment to keeping prices as low as possible, Waitrose is lowering prices by 7% on average and 10% off produce
  • Prices have been cut on organic ingredients, higher-welfare products and Good Health* products 

On Wednesday 3 April, Waitrose will lower the prices of over 200 popular, weekly shop products including everyday foods like chicken breasts, potatoes, butter and cream.

This new investment in cutting prices has also focused on a wider range of healthier products – with 40% of the products having the Waitrose Good Health certification*.

Charlotte Di Cello, Commercial Director for Waitrose, said: “Our commitment to giving our customers great value for money continues with our latest investment in price. We are focusing on even more weekly shop staples as well as a large range of organic ingredients which our customers love.  

“We continue to offer market-leading quality on our higher welfare products, such as chicken and outdoor-bred pork alongside our best seasonal fruit and vegetables.  As always, our quality won’t change but our prices will drop allowing customers to enjoy great value with no compromise.

“As we approach the warmer months, seasonal produce will be in abundance, and with the addition of our ‘In Season’ section on Waitrose.com, customers can easily find our top quality, seasonal products with a simple click.”

This is the fifth time we have cut prices on hundreds of products since February 2023 taking our total investment to £130m. The success of our New Lower Prices campaign has seen price cuts on over 1,200 products with sales constantly up over 20% across the lower prices range and over one million new customers shopping with us. 

Example of price cuts

ProductOld PriceNew Price% Reduction
Waitrose Duchy Organic Potatoes 1.5kg£2.35£1.9518.8%
Waitrose Essential Double Cream 300ml£1.25£1.1012%
Waitrose Essential Spinach 260g£1.75£1.5511.4%
Waitrose Essential Baked Beans in Tomato Sauce 220g£0.45£0.4011.1%
Waitrose Duchy Organic Roast Turkey Breast 80g£4.40£4.009.1%
Waitrose Essential British Chicken Breast Fillets 600g£5.20£4.758.7%
Waitrose Essential Loose Leeks per kg£2.95£2.756.8%
Waitrose Essential 8% Fat Pork Mince 500g£2.95£2.756.8%

Prices shown will be available in Waitrose supermarket shops and online at Waitrose.com

Notes to Editors
1.*  We stock more than 1,600 Good Health products across a number of ranges – clearly labelled to help customers find foods with less refined sugar, more wholegrains and fibre, less meat protein, and less saturated fat.
Contact Details:

For more information please contact: 
Claire Earley –  claire.earley@waitrose.co.uk

About the John Lewis Partnership
The John Lewis Partnership owns and operates two of Britain’s best-loved retail brands – John Lewis and Waitrose. Started as a radical experiment over a century ago, the Partnership is now the largest employee-owned business in the UK, with over 74,000 employees who are all Partners in the business. The Partnership is purpose-driven, existing to create a fairer and more sustainable future for our Partners, customers, suppliers and communities. Our Purpose not only inspires our principles, drives our decisions and acts as our guide to be a force for good, it steers us to do things differently and better – all in service of creating a happier world for everyone and everything we touch.

Waitrose & Partners has 329 shops in England, Scotland, Wales and the Channel Islands, including 59 convenience branches, 27 shops at Welcome Break locations, and Waitrose.com – its fast-growing online shopping business, consistently rated highly by independent research. The retailer combines the convenience of a supermarket with the expertise and service of a specialist shop – dedicated to offering quality food that has been responsibly sourced, combined with high standards of customer service. As part of an employee-owned business, all Partners have a say in how the business is run.


We’d love to keep you updated with our latest news Reports Interviews and Analysis😎

Subscribe to International supermarket news Free

Related post