An update from our Chief Executive, Simon Roberts on keeping our customers and colleagues safe

Dear customer,

With tighter restrictions and national lockdowns back in place, I want to reassure you that we are doing everything we can to keep you and our colleagues safe when you shop with us.

Everyone must wear a mask in our stores 

Keeping you and our colleagues safe is our absolute priority and we are looking again at all of our safety measures in stores. We continue to limit the number of people in our shops at any one time and we have greeters outside every supermarket to help with this. We are also asking all customers to please wear a mask and to shop alone. This will help us limit the number of people shopping at any one time and help everyone shop and work safely. We’ll also have posters and tannoy messages making it really clear that everyone must wear a mask, unless you have an exemption. Convenience stores will also have colleagues at the store entrances to help customers and manage numbers. All our stores have hand sanitising stations available for you to use at the entrance and please be assured our colleagues continue to regularly clean trolleys and baskets.

Ramping up online capacity 

As people are being asked to stay at home, more people want to shop online and we’re doing everything we can to support you with this. We have increased slots from 340,000 last March to over 800,000 per week now and we’re doing everything we can to increase that number, across both home delivery and click and collect. We continue to give elderly, disabled and vulnerable customers priority access to these slots.

Please shop for others and only buy what you need

We have good availability of products in our stores and online and we have new stock arriving from our suppliers every day. You can still feel confident that you can find what you need at Sainsbury’s and if we all continue to buy just what we need, there will be enough food for everyone. 

It’s been really heartening to see so many of you and our colleagues doing what you can to help elderly and vulnerable people in your communities. With clinically extremely vulnerable people required to shield once again in many areas, I would like to encourage everyone to please shop for others if you can. Our Volunteer Shopping Card can help you do this without needing to use cash.

Supporting our communities

With your help, our ‘Help Brighten a Million Christmases’ campaign raised nearly £6 million for over 800 local charitable partners as well as Comic Relief and FareShare. Thank you for all of your support and donations. To continue to support our communities as we head into this third lockdown, I’m pleased to let you know that we’re creating another £1 million local community fund for all our stores to donate to charities and other good causes in their local area over the coming months. We are also continuing to support the government’s free school meal vouchers scheme, helping children who qualify for free school meals have access to these meals while schools are closed.

I want to thank all of our colleagues who continue to deal with these challenges that affect their everyday lives while also carrying out a vital role in helping to feed the nation. Thank you too for helping us to keep you and our colleagues safe.

As always, if there is anything you think we could be doing better please let me know.

Best wishes 


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