By Katie Yackey
Providing the most comprehensive and up-to-date information and analysis of the Evolving eCommerce: Shopping on Social – US market including the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
The way consumers are shopping online continues to evolve – and social commerce will play a larger role moving forward. As consumers shop more online due to the COVID-19 pandemic, brands and retailers have the opportunity to drive awareness, engagement, and purchases through social channels. The continued adoption of social commerce will streamline the shopping process as consumers can complete their journey without ever having to leave the platforms.
Expert analysis from a specialist in the field
Written by Katie Yackey, a leading analyst in the eCommerce sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Prior to COVID-19, the ecommerce ecosystem was continuing its ongoing evolution. This included incorporating the latest technologies and platforms that streamlined the shopping process for consumers – including the continued adoption of social commerce capabilities. In light of the pandemic, these efforts have been accelerated as consumers’ shopping behaviors shift and are relying more on social platforms during the discovery, research, and purchase phases of their shopping journey.