Dia Group appoints Pilar Hermida Chief Communications Officer

Pilar joins the company’s Management Committee to contribute to its transformation process.

With more than 20 years of experience in the world of corporate and commercial communication, it joins the distribution network to accelerate its growth and consolidation strategy.

Las Rozas de Madrid (Madrid), April 6, 2022. DIA Group, the leading local supermarket network, has appointed Pilar Hermida as the company’s Global and Spain Chief Communications Officer (CCO). Reporting to its CEO, Stephan DuCharme, Pilar will be part of the distributor’s Management Committee.


In her new position, Pilar will be in charge of the Communication Area and will promote the reputation of the Spanish company towards its stakeholders, its 20 million customers and nearly 40,000 employees, its network of 2,700 franchisees, but also the media communication and opinion leaders. “Generating relationships of trust and transparency with all our audiences is part of the purpose of the company Every Day Closer,” explains Pilar. 

Among its challenges, the board will develop the company’s comprehensive and multistakeholder communication strategy for all the countries in which it operates, Spain, Portugal, Argentina and Brazil, accompanying the business in its current process of growth and consolidation. “After years of transformation, the DIA Group now offers its customers a unique and distinctive value proposition through its nearly 6,000 stores around the world.”


Pilar has a great career in the world of communication and the guarantee of having successfully navigated transformation processes in contexts of uncertainty in other large organizations. 

Born in Madrid and graduated in Journalism from the Complutense University of Madrid and with university studies in Lille (France), she completed her training with various scholarships and postgraduate courses at La Trobe University in Melbourne (Australia), Instituto de Empresa and ISDI. After working as a journalist for TVE or the EFE Agency, for more than 20 years he has promoted the reputation of companies such as Air France, L’Oréal and the European University of Madrid. In the last seven years, she has held the position of Director of Communication for HEINEKEN Spain, coordinating the communication of the corporation and its commercial brands.


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