By Riad Beladi
Morocco’s dynamic and rapidly advancing agricultural sector took centre stage during a successful trade mission to California, led by the National Association of State Departments of Agriculture (NASDA). The high-level Moroccan delegation, visiting from June 22 to 28, 2025, demonstrated the Kingdom’s commitment to innovation, sustainability, and international trade cooperation.
Renowned for its diverse agri-climate, strategic geographic location, and ambitious Green Morocco Plan, Morocco is increasingly seen as a rising leader in agricultural production and food exports. The visit to the U.S. built on this momentum, further cementing Morocco’s position as a reliable and forward-thinking partner in global food systems.
“This visit was an important step in further strengthening agricultural ties between Morocco and the U.S.,” said NASDA CEO Ted McKinney. “It’s clear there is a strong appetite on both sides to build long-term trade relationships grounded in shared values and innovation.”
Bilateral Cooperation Strengthened
The weeklong visit followed NASDA’s January 2024 mission to Morocco, during which Moroccan leaders expressed a strong desire to expand agricultural ties with the U.S. This time, the focus was on showcasing American innovation while also exploring synergies with Morocco’s rapidly modernising agri-food system.
The Moroccan delegation included senior officials from the country’s food safety authority and executives from major agricultural players such as Stellar International Enterprises, AMA Holding, Moulins Atlantic, and Mundiriz.
Innovation, Sustainability & Shared Goals
Highlights of the programme included the Salinas Biological Summit, where delegates met one-on-one with California Secretary of Food and Agriculture Karen Ross to discuss shared goals in sustainability, drought resilience, and biotechnology.
The delegation also visited the University of California, Davis, where researchers presented cutting-edge developments in soil health, water efficiency, and climate-smart agriculture—areas of critical importance to both countries.
Trade in High-Value Commodities
Trade opportunities were explored with California’s leading crop boards, including the Almond Board of California and the California Walnut Board. Roundtable discussions focused on enhancing export collaboration in high-value sectors such as tree nuts and citrus—products where both Morocco and California excel.
Logistics and Market Access
At the Port of Oakland, the Moroccan team gained insight into U.S. export infrastructure, customs standards, and logistical best practices, vital knowledge for facilitating smoother trade exchanges.
Collaborative Outlook
U.S. regional participation, including representatives from Kansas, New Mexico, and the Western United States Agricultural Trade Association, added valuable perspectives to the discussions. The mission, funded by USDA’s Regional Agricultural Promotion Program, was co-organised with USDA’s Foreign Agricultural Service in Rabat, the California Department of Food and Agriculture, and the Almond Board of California.
A New Chapter in U.S.–Morocco Agricultural Relations
With this visit, Morocco has underscored its strategic intent to become a global agricultural hub, capable of partnering with advanced economies in tackling shared food and climate challenges. The outcomes of the mission promise not only stronger trade ties but also a renewed spirit of collaboration in research, innovation, and sustainable food production.