Private Label

For decades, the cosmetics industry was dominated by global beauty brands that relied on advertising, celebrity endorsements and department store distribution. That model is being challenged as European supermarkets rapidly expand their own-brand skincare,...

Private label has evolved from being a low-cost alternative into one of the most powerful forces reshaping the global grocery industry. Across Europe, supermarket own brands are winning market share in almost every category,...

Will the Supermarket of 2035 Sell Mostly Its Own Brands?  ISN Editorial Team Private label has reached a turning point. For decades, supermarket own brands were viewed as low-cost alternatives sitting quietly beside famous...

Carrefour is accelerating its transformation strategy by expanding digital retail services, strengthening convenience store formats and investing in technology designed to improve both operational efficiency and the customer experience. As one of Europe’s largest...

Private label is no longer the quiet alternative sitting underneath the famous brands. Across Europe, it is becoming the strategy shaping modern food retail itself. What was once viewed as the cheaper substitute has...

ISN Reveal The balance of power in retail has undergone a structural shift. Private label, once positioned as a secondary and price-driven alternative, now stands at the centre of competition in modern supermarkets. In...

Private Label Is the New Battleground for Big Brands — Ignore at Your Peril International Supermarket News – ISN Reveal In 2026, private label has ceased to be a defensive shelf strategy for supermarkets....

France’s grocery retail market is witnessing a private-label renaissance. Carrefour, E.Leclerc, Intermarché and Auchan are redefining the role of store brands in an environment shaped by cautious consumers, lingering price sensitivity, and intense competition....