Casting a vote for the FRUIT LOGISTICA Innovation Award *** Local Caption *** Casting a vote for the FRUIT LOGISTICA Innovation Award

FRUIT LOGISTICA 2024: A Celebration of Innovation in the Global Fresh Produce Industry

FRUIT LOGISTICA 2024: A Celebration of Innovation in the Global Fresh Produce Industry

As the countdown to FRUIT LOGISTICA 2024 begins, the excitement in the global fresh produce industry is palpable. This leading trade show, renowned for showcasing the latest innovations in the fruit and vegetable sector, is set to take place in Berlin from February 7 to 9, 2024. This year, the event promises not only the prestigious FRUIT LOGISTICA Innovation Award (FLIA) but also introduces a groundbreaking FLIA Technology award, recognizing advancements in Machinery & Technology within the industry.

The Prestigious FLIA:

The anticipation builds as the shortlist of nominees for the FRUIT LOGISTICA Innovation Award is unveiled. This coveted award is an annual highlight, celebrating outstanding innovations across the entire fruit and vegetable value chain. The winners, carefully chosen by trade visitors attending FRUIT LOGISTICA 2024, will be announced at an awards ceremony on February 9, 2024.

Intriguing Innovations:

Among this year’s nominees are products that promise to revolutionize the market. From a perfectly ripe, peeled avocado with an extended shelf life to a versatile cross between a cucumber and a squash, the contenders showcase the industry’s commitment to pushing boundaries. Other nominees include a trailblazer in courgette production, a modern take on the watermelon, and a naturally sweet, pink-red onion.

Introducing FLIA Technology:

In a pioneering move, FRUIT LOGISTICA 2024 introduces the FLIA Technology award, focusing on Machinery & Technology innovations. Nominees include the world’s smallest self-service asparagus peeler, a fruit-counting mobile app, a natural method to prevent whitefly damage in greenhouse vegetables, an AI-enabled crop trimmer, and a robotic exoskeleton for packhouse workers.

Exhibition Areas and Guided Tours:

To provide an immersive experience, the nominated products will be displayed in dedicated exhibition areas between halls 20 and 21 for FLIA and between Halls 1.1 and 2.1 for FLIA Technology. Trade visitors can embark on guided tours to explore the innovations up close, gaining valuable insights into the technical advancements shaping the industry.

Engaging Trade Visitors:

Trade visitors actively participating in the voting process for the FRUIT LOGISTICA Innovation Award have the chance to win one of three Apple AirPods Pro (2nd generation). This interactive element encourages industry professionals to be a part of recognizing and celebrating innovation.

The Grand Announcement:

The culmination of the event will be the award ceremony scheduled for 2:30 pm on Friday, February 9, 2024, within the FLIA Technology exhibition area between Halls 1.1 and 2.1. Here, the winners of both FLIA and FLIA Technology will be revealed, marking a momentous occasion for the fruit and vegetable industry.


FRUIT LOGISTICA 2024 is not merely a trade show; it is a celebration of innovation, resilience, and progress within the global fresh produce business. As the industry converges in Berlin from February 7 to 9, 2024, the stage is set for groundbreaking advancements, collaborative discussions, and the recognition of visionaries shaping the future of fresh produce. Stay tuned for the grand reveal of this year’s FLIA and the inaugural FLIA Technology winners, as FRUIT LOGISTICA continues to be the epicenter of innovation for the fruit and vegetable sector.


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