The European coffee market is one of the most mature and sophisticated markets globally. With a deeply entrenched coffee culture and increasing demand for premium and sustainable products, Europe continues to be a leading region driving the evolution of coffee consumption trends.
This report analyses the market forecast for 2024–2030, highlights the leading consumers by country, and discusses key trends shaping the European coffee landscape.
Market Overview and Forecast
The European coffee market generated approximately USD 91.82 billion in revenue in 2024. According to industry research from Grand View Research, the market is projected to grow at a Compound Annual Growth Rate (CAGR) of 5.2% from 2025 to 2030, reaching nearly USD 124.74 billion by 2030.
| Year | Market Size (USD Billion) | CAGR (%) |
|---|---|---|
| 2024 | 91.82 | — |
| 2025 | 96.40 (est.) | 5.2% |
| 2026 | 101.35 | 5.2% |
| 2027 | 106.56 | 5.2% |
| 2028 | 112.05 | 5.2% |
| 2029 | 117.82 | 5.2% |
| 2030 | 124.74 | 5.2% |
Table 1: European Coffee Market Revenue Forecast (2024–2030)
Market Segmentation
By Product Type
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Roasted Coffee remains the dominant product segment, accounting for the largest share of market revenue, owing to its popularity among traditional coffee drinkers.
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Instant Coffee is the fastest-growing segment, driven by convenience and rising urban lifestyles.
By Type of Coffee
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Ground Coffee and Whole Bean Coffee both maintain significant market shares, with increasing consumer interest in freshly ground coffee.
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Specialty Coffee consumption is rising, reflecting consumer preferences for artisanal and premium varieties.
Leading Coffee Consumers in Europe
Europe is a heavyweight in global coffee consumption, with several countries consistently ranking among the top consumers worldwide.
| Rank | Country | Average Annual Consumption per Capita (kg) | Notes |
|---|---|---|---|
| 1 | Finland | 12.0 | Highest per capita consumer globally. |
| 2 | Norway | 9.9 | Strong coffee culture, preference for light roasts. |
| 3 | Iceland | 9.0 | High per capita consumption despite small population. |
| 4 | Denmark | 8.7 | Coffee integral to social culture. |
| 5 | Netherlands | 8.4 | Widespread café culture. |
| 6 | Sweden | 8.2 | Popularity of ‘fika’ coffee breaks. |
| 7 | Switzerland | 7.9 | Mix of traditional and specialty coffee consumers. |
| 8 | Germany | 6.5 | Largest total consumption volume due to population size. |
| 9 | Belgium | 6.3 | Strong espresso culture. |
| 10 | Austria | 5.8 | High-quality coffee market. |
Table 2: Top 10 European Countries by Coffee Consumption per Capita (2023 Data)
Notes:
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While Finland leads in per capita consumption, Germany is the largest overall coffee market in Europe due to its population size (~83 million), accounting for roughly 25% of total European coffee consumption.
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The UK is also a significant and fast-growing market, with a strong shift towards specialty coffee and at-home consumption.
Consumer Behaviour and Trends
Premiumisation and Specialty Coffee
European consumers are increasingly seeking quality and unique experiences, driving growth in specialty coffee. More than 40% of consumers prioritise quality and unique flavour profiles, influencing roasters and retailers to expand their premium offerings.
Sustainability and Ethical Sourcing
Sustainability is a key concern, with demand growing for organic, fair-trade, and ethically sourced coffee. European consumers, especially in Northern and Western Europe, actively seek products that support environmental and social responsibility.
Convenience and On-the-Go Consumption
Instant coffee and ready-to-drink coffee segments continue to grow, particularly in urban areas, driven by busy lifestyles.
Regional Insights
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Northern Europe (Finland, Norway, Denmark, Sweden, Iceland) continues to lead in per capita consumption with well-established coffee cultures.
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Western Europe (Germany, France, UK, Belgium) leads in total consumption volume.
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Southern and Eastern Europe are seeing increasing coffee consumption, although per capita levels remain lower.
The European coffee market is poised for steady growth, fuelled by evolving consumer tastes, premiumisation, and a strong emphasis on sustainability. While Nordic countries dominate per capita consumption, larger markets such as Germany and the UK will continue to drive overall market expansion.
Retailers, roasters, and suppliers focusing on quality, sustainability, and convenience will be best positioned to capitalise on emerging trends over the next decade.