In a High Court dispute over the use of a yellow circle emblem, Lidl has charged Tesco with misleading customers by purposefully stealing its identity.
The discounter made the claim as a civil trial in a dispute over Tesco’s Clubcard Prices logo, which Lidl wants the retailer to stop using because it is too similar to its own, got underway on Tuesday.
In a High Court dispute over the use of a yellow circle emblem, Lidl has charged Tesco with misleading customers by purposefully stealing its identity.
The discounter made the claim as a civil trial in a dispute over Tesco’s Clubcard Prices logo, which Lidl wants the retailer to stop using because it is too similar to its own, got underway on Tuesday.
Lidl claims that this misrepresentation is not accidental, he continued. Tesco purposefully mimicked Lidl’s branding in order to accomplish the identical reputation transfer for good value that is taking place. If Lidl is correct, it would highlight the findings of passing off and violation.
Hugo Cuddigan KC, a lawyer for Tesco, asserted that there was “no significant resemblance” between the two marks. Tesco, he claimed, denied the claim that it tried to establish a connection with Lidl, and feedback on the Clubcard Prices program had shown only a “very minor” connection.
Cuddigan said that the Clubcard Prices campaign was never a Lidl price match and that its design was always meant to enhance customer loyalty.
